The Merchant Of Venice And The King James Version Of The...

Ambition and Prudence Ambition is defined as a strong desire to achieve success. However, having ambition is not always enough to achieve desired success. Surprisingly, the secret to success is the combination of prudence and ambition. Shakespeare’s Merchant of Venice, Mary Shelly’s Frankenstein, and the King James Version of the Bible supply examples where characters’ success is based on their ambition and their prudence. Ambition must be tempered with prudence in order to achieve any sort of good result; sole ambition leads one to failure and/or destruction. In the Merchant of Venice and the Bible Bassanio, Eve, and Jacob are able to mix their ambition with prudence and as a result are successful in their endeavors. However, in contrast, in the Merchant of Venice and Frankenstein, Shylock and Victor are not able to abate their ambition with prudence and consequently have undesirable endings. In the Merchant of Venice, Bassanio’s success is because of his forethought and his shrewdness. Bassanio first appears asking his good friend Antonio for money to woo the beautiful Portia; he complains, â€Å"O my Antonio, had I but the means/ to hold a rival place with one of them, / I have a mind presages me such thrift/ that I should questionless be fortunate,† (1.1.180-184). Earlier Bassanio admits that he â€Å"owes [Antonio] much† (1.1.154), which reveals that Bassanio likes to have a lavish life but is unable to actually pay for it. This leads to him having to borrow money from AntonioShow MoreRelatedHow to Read Lit Like a Prof Notes3608 Words   |  15 Pagespattern, either in plot or theme or both. Examples: i. Hamlet: heroic character, revenge, indecision, melancholy nature ii. Henry IV—a young man who must grow up to become king, take on his responsibilities iii. Othello—jealousy iv. Merchant of Venice—justice vs. mercy v. King Lear—aging parent, greedy children, a wise fool 7. †¦Or the Bible a. Before the mid 20th century, writers could count on people being very familiar with Biblical stories, a common touchstone a writer can tap b. Common Biblical storiesRead MoreLangston Hughes Research Paper25309 Words   |  102 Pageslike his father had, he would write about the real-life experiences of black people. He was determined to write stories about Negroes, so true that people in faraway lands would read them. James Langston Hughes was born in Joplin, Missouri, on February 1, 1902, to Carolina (Carrie) Mercer Langston and James (Jim) Nathaniel Hughes. Carrie, self-indulgent and easygoing, was an impulsive spendthrift, while Jim, intense and miserly, focused his energies on schemes to raise his status in the world. ExtremelyRead MoreA Picatrix Miscellany52019 Words   |  209 Pagescomprehensive of the grimoires, or handbooks of magic. The attribution to the Andalusian mathematician al-Majriti (or al-Madjriti) (d. ca. 1004-7) is considered pseudo-epigraphic. The Latin translation dates to 1256 and the court of Alphonso the Wise, king of Castille, and exerted a considerable influence on Western magic thereafter. It is said that much of Ficino’s astrological magic derives from the Picatrix (see I.P.Couliano, Eros and Magic in the Renaissance, University of Chicago Press, 1987, p

To What Extent Is the Conservative Party Still Committed...

TO WHAT EXTENT IS THE CONSERVATIVE PARTY STILL COMMITTED TO ITS TRADITIONAL PRINCIPLES? Since 1979 the conservative party has undergone significant changes from the traditional conservative party which focused on ideas about human nature, order and pragmatism, first with new right conservatism under Thatcher then with the current conservative party. The current conservative party however, can be seen to still be committed to its traditional conservative principles such as Euro-scepticism and that they remain largely traditionalist. However there are many ways in which the conservative party has changed such as taxation, education and the welfare state. One way the conservative party has changed is through taxation. Traditionally, the†¦show more content†¦Another way the party has deviated from traditional conservative principles is through education. In contrast with the traditional elitist view on education by the conservatives, under Cameron there has been a strong emphasis on the idea that everybody should be able to go to university if their ability allows them too, supporting labours policies on scholarships to students from disadvantaged backgrounds and also attempting to establish more apprenticeship jobs and work experience jobs to encourage young people who perhaps wouldnt go to university to learn skills that would provide a better future for them. However, the fact remains that the vast majority of Camerons conservatives graduated from private schools which does make the overview of the party seem very elitist but, its policies and support for scholarship programmes seem to challenge this idea and show that perh aps the conservative party has changed from that traditional view. Another thing that shows that the conservative party has stuck to its traditional principles is the fact that the party is still very traditionalist. The conservative party has always been very traditionalist in its views and in many ways it still is today, little or no comment is made on social issues such as gay adoption, the partyShow MoreRelatedTo What Extent Did the Weimar Republic Recover Between the Years 1924 and 1929?940 Words   |  4 PagesTo what extent did the Weimar Republic recover between the years 1924 and 1929? The statement about the Golden Years of the Weimar Republic is definitely to some extent true. The Weimar Republic grew in strength by virtue of Gustav Stresemann and his intervention, the introduction of a new currency and a cultural blast however there were still a number of factors holding Germany back. Opposition from the Left and Right, coalition governments and the introduction of the fuhrer principle were greatRead MoreProfessional Ethics10396 Words   |  42 Pagessubsistence to a time in which 90% live better than comfortably and 10% live near subsistence. And we haven’t given up on the remaining 10%.  Ã‚   Intellectuals who study the free society have, in the fields of economics and politics, a good understanding of what makes this possible: individualism. In economics there exists a well worked out understanding of how, starting with autonomous individuals engaging in voluntary transactions, goods, services, and information flow efficiently to where they are neededRead MoreEssay on Women’s Rights in Afghanistan2495 Words   |  10 Pagespatriarchal tribal culture resulted in numerous edicts aimed at the control and subjugation of Afghan women† Many women became widows because of the civil war but were still denied jobs because of their conservative Islamic ideas Any strides that women accomplished were taken away by the Taliban. Today in the post –Taliban era, women still struggle with their rights. Resolutions were produced and rights for women have advanced since September 11th but in order to move forward, much work needs to be doneRead MoreHuman Rights in Afghanistan4924 Words   |  20 Pagesrights and to investigate human rights abuses and war crimes. The Afghanistan Constitution of 2004 entrenched the existence of the AIHRC. While the ongoing turmoil, violence and reconstruction efforts often make it difficult to get an accurate sense of what is going on, various reports from NGOs have accused various br anches of the Afghan government of engaging in human rights violations. There have also been various human rights abuses by American soldiers on Afghan civilians, most notably in the BaghramRead MoreHuman Rights in Afghanistan4911 Words   |  20 Pagesrights and to investigate human rights abuses and war crimes. The Afghanistan Constitution of 2004 entrenched the existence of the AIHRC. While the ongoing turmoil, violence and reconstruction efforts often make it difficult to get an accurate sense of what is going on, various reports from NGOs have accused various branches of the Afghan government of engaging in human rights violations. There have also been various human rights abuses by American soldiers on Afghan civilians, most notably in the BaghramRead MoreRadical Social Work and Social Action4276 Words   |  18 Pageschange, problem solving in human relationships and the empowerment and liberation of people to enhance wellbeing. Utilizing theories of human behavior and soci al systems, social work intervenes at the points where people interact with environments. Principles of human rights and social justice are fundamental to social work. (Quoted by Harashima, 2005) As the above definition is not talking about complete social change but it promotes the change means somewhere it plays a role of agent for societal changeRead More Separation of Church and State in Latin America Essay7515 Words   |  31 Pagescountries have turned toward democracy the Catholic Church has had to recognize that along with modernization comes the promotion of two democratic ideals: the separation of Church and State and the endorsement of secularization. While many countries are still working toward a separation of Church and State, Costa Rica, a long-time democratic country, has continued to recognize Roman Catholicism as the official religion of the country and to look to church and clergy for support. Though the Costa Rican ChurchRead MoreUK - Analysis Report31935 Words   |  128 PagesWith one month of the current fiscal year remaining, the deficit stood at GBP132 billion ($198 billion). Such fiscal health problems will pose serious hurdles to economic revival. The country has high standards of living, but income inequality is still apparent A recent report released by the UN declared that, for the first time in more than 100 years, the standard of living in the UK had surpassed that of the US. According to the Human Development Index 2008–09 published by the United Nations DevelopmentRead MoreThe Issues Of Companies Act Of 20067516 Words   |  31 Pagesto enter a concentrated market. Within the context of limited liability, there are more unique kinds of liabilities which are deemed to be missing from the Act and these are contractual loss suffered by a firm and liability with regard to any third party with regard to the Tort Law. SHAREHOLDER DISPUTES A company is said to have a separate personality which is distinct from its members or partners. Shareholders in a given private company tend to run or start their respective businesses based on mutualRead MoreBalance Sheet and Accounting8361 Words   |  34 PagesWHAT HAS THE INVISIBLE HAND ACHIEVED? Ross L. Watts Sloan School Massachusetts Institute of Technology January 27, 2006 _____________________________ This paper was presented at the Institute of Chartered Accountants in England Wales Information for Better Capital Markets Conference in London on December 20, 2005. I am grateful to Ryan LaFond, Karthik Ramanna, Sugata Roychowdhury and Joseph Weber for their comments. All remaining errors are mine. 1. INTRODUCTION When I was invited

The Assembly Line free essay sample

Automobiles had become a big part of our life. Instead of walking, people prefer driving. This is all because of the assembly line. The assembly line certainly changed the face of motor vehicle manufacture. There was an ever-growing demand for the car and the new technology was intended to rapidly speed up the production process. It saved the ford company a lot of time on car making, also lowered the price of the car. Before the assembly line was created, automobiles were much more expensive. But after it was created, they are as low as $260. The creativity of the assembly line was it changed the way that how cars were made. Before the assembly line was introduced, the company was only able to produce just two to three vehicles per day, with groups of two to three men working on a vehicle. Parts were made to order by other companies. After Ford created the assembly line, building an automobile became much easier, and faster. We will write a custom essay sample on The Assembly Line or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Workers don’t need to bring the materials that are going to use, because they are going to work as a huge team, and each person of the team only needs to add few particular part onto the automobile. Instead of go to the car themselves, the workers staying in one place, adding parts to the evolving vehicle as it moved past on the conveyor belt. Machines will bring the automobiles to the workers. Parts were also delivered to the worker by way of conveyor belt. The assembly line made it a lot of easier for workers to get familiar with their jobs, and made it faster to produce automobiles. Setting up in the Detroit suburb of Highland Park, Henry Ford made a 250-foot long moving assembly line. Each worker was assigned a specific task and would perform it over and over again as car after car rolled slowly by on the line. The new moving assembly line meant that a new car chassis could be produced in just two man-hours, as opposed to the former schedule of 14 man-hours. In fact the new system required just three man-hours to produce a complete new car. The inventor of the assembly line- Henry Ford was born on July 30, 1863 the son of a wealthy farming family in Dearborn, Michigan. Young Henry was not a natural farmer. Instead he soon showed an affinity towards all things mechanical. At the age of 16 Henry left home and got his first job as an apprentice machinist. Over the next few years he would sharpen his skills by repairing steam engines and overhauling farm tools for his father. In 1891 he joined the Edison Engineering Company. Within two years he had been appointed to the position of Chief Engineer. It was during this time that he began his experiments with the internal combustion engine. In 1896 Ford produced a prototype of the Quadra cycle. The model T, the first automobile that was produced on the assembly line, had brought American’s lives on wheels. It was produced much faster than other companies and it was a lot cheaper than other companies’ car because of the assembly line.

Mellon Collie and the Infinite Sadness by Smashing Pumpkins free essay sample

It shouldn’t work, but it really does. Mellon Collie and the Infinite Sadness is the Smashing Pumpkins most ambitious and successful album. A double album, it is compared to Pink Floyd’s The Wall, and The Beatles’ The White Album. Billy Corgan, the lead singer calls it an album made for teenagers and says it was made â€Å"To sum up all the things I felt as a youth but was never able to voice articulately.† Released in 1995, it is for the teenagers of the 90’s. This is the kind of album that could only have happened, and worked in the 90’s. After Smashing Pumpkin’s second album, Siamese Dream’s success, the Smashing Pumpkins were approaching the mainstream, getting radio play with the album’s most successful single, with its music videos were playing on MTV. Their third album, Mellon Collie and the Infinite Sadness is every idea they had at the time, or any new style they wanted to try out as a band put into a two disc al bum. We will write a custom essay sample on Mellon Collie and the Infinite Sadness by Smashing Pumpkins or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is 28 songs, Corgan was on a songwriting streak. It all worked together. It is the band. Siamese Dream, the previous album was difficult. Corgan had writer’s block and was struggling with depression, they had pressures to become â€Å"the next Nirvana,† and the band was having trouble working together. Nevertheless, Siamese Dream was a hit. Mellon Collie was even better. The Pumpkins pulled out all of the stops. They are special, they stand out, as does this album. Corgan’s voice is something else, soothing once, as a lullaby, then raspy and screaming. His voice sets the mood, though often it contrasts with the instruments. His voice is the last thing you would expect to hear against the screeching guitars and bass line. All 28 of its songs are completely different. This is not a concept album, but it has a certain theme, or feel together. It feels together as an album, all 28 songs. Corgan calls the album about â€Å"The human condition of mortal sorrow.à ¢â‚¬  The songs are something completely different, the voice is unique and fascinating, its soft, dream-like, but at the same time harsh and and raspy. A soft voice against loud blazing guitars and riffs. There are aspects of punk, gothic rock, heavy metal, shoegazing, psychedelic rock, dream pop, and techno. They are not another 90’s grunge band. Songs go from ballads, screechy, angsty, heavy metal anthems, and quotes like â€Å"love is suicide’, to summery sounding lullabies with lines of â€Å"love can last forever.† This album is Smashing Pumpkins at their greatest. It was their greatest success that shoved them into the rock mainstream. It was the band working together. It was nominated for seven grammys, and four of the albums five singles made the Billboard Top 40. Bullet With Butterfly Wings, and Zero, two singles from the album are insane, the definition of teen angst. The lyrics are angry, almost to the point of being immature, about life and ange r and love, with roaring guitar riffs. These songs wouldn’t have gotten radio play at any time except for the 90’s. Songs go from these to haunting, thought provoking ballads, such as To Forgive, and lullabies like Stumbleine and Farewell and Goodnight. Thirty-Three, a soft ballad about love made the rock radio after the other rock hits released from Mellon Collie. 1979, the most successful single, is other worldly, futuristic something no one had ever heard before. It is a coming of age song about a certain feeling of youth and your teenage years. This whole albums seems based off of a certain feeling you have. This album was named one of the best of the decade. The Smashing Pumpkins and Mellon Collie and the Infinite Sadness are not to be forgotten. Today’s generation of teenagers need an album like this.

The Horror of Gas Chamber Poison Zyklon B

The Horror of Gas Chamber Poison Zyklon B Beginning in September 1941, Zyklon B, the brand name for hydrogen cyanide (HCN), was the poison used to kill at least a million people in gas chambers at Nazi concentration and death camps such as Auschwitz and Majdanek. Unlike the Nazis earlier methods of mass murder, Zyklon B, which was originally used as a common disinfectant and insecticide, proved to be an efficient and deadly murder weapon during the Holocaust. What Was Zyklon B? Zyklon B was an insecticide used in Germany before and during World War II to disinfect ships, barracks, clothing, warehouses, factories, granaries, and more. It was produced in crystal form, creating amethyst-blue pellets. Since these Zyklon B pellets turned into a highly poisonous gas (hydrocyanic or prussic acid) when exposed to air, they were stored and transported in hermetically-sealed, metal canisters. Early Attempts at Mass Killing By 1941, the Nazis had already decided and attempted to kill Jews on a mass scale, they just had to find the fastest way to accomplish their goal. After the Nazi invasion of the Soviet Union, Einsatzgruppen  (mobile killing squads) followed behind the army in order to round up and murder large numbers of Jews by mass shootings, such as at Babi Yar. It wasnt long before the Nazis decided that shooting was costly, slow, and took too large a mental toll on the killers. Gas vans were also tried as part of the Euthanasia Program and at the Chelmno Death Camp. This mode of killing used the carbon-monoxide exhaust fumes from trucks to murder Jews who were crammed into the enclosed back area. Stationary gas chambers were also created and had carbon monoxide piped in. These killings took about an hour to complete. The First Test Using Zyklon B Pellets Crematorium 1 at Auschwitz concentration camp. Ira Nowinski/Getty Images Rudolf Hà ¶ss, the commandant of Auschwitz, and Adolf Eichmann searched for a faster way to kill. They decided to try Zyklon B. On September 3, 1941, 600 Soviet prisoners of war and 250 Polish prisoners who were no longer able to work were forced into the basement of Block 11 at Auschwitz I, known as the death block, and Zyklon B was released inside. All died within minutes. Just days later, the Nazis transformed the large morgue room at Crematorium I in Auschwitz into a gas chamber and made 900 Soviet prisoners of war go inside for disinfection. Once the prisoners were crammed inside, Zyklon B pellets were released from a hole in the ceiling. Again, all died quickly. Zyklon B had proved to be a very effective, very efficient, and very cheap way to kill large numbers of people. The Gassing Process Aerial reconnaissance film of Auschwitz concentration camp, 1st August 1944.   Bettmann/Getty Images With the construction of Auschwitz II (Birkenau), Auschwitz became one of the largest killing centers of the Third Reich. As Jewish and other undesirables were brought into the camp via train, they underwent a Selektion on the ramp. Those deemed unfit for work were sent directly to the gas chambers. However, the Nazis kept this a secret and told the unsuspecting victims that they had to undress for a bath. Led to a well-camouflaged gas chamber with fake shower heads, the prisoners were trapped inside when a large door was sealed behind them. Then, an orderly, who wore a mask, opened a vent on the roof of the gas chamber and poured Zyklon B pellets down the shaft. He then closed the vent to seal the gas chamber. The Zyklon B pellets turned immediately into a deadly gas. In a panic and gasping for air, prisoners would push, shove, and climb over each other to reach the door. But there was no way out. Within five to 20 minutes (depending on the weather), all inside were dead from suffocation. After all were dead, the poisonous air was pumped out, a process that took about 15 minutes. Once it was safe to go inside, the door was opened and a special unit of prisoners, known as the Sonderkommando, hosed down the gas chamber and used hooked poles to pry the dead bodies apart. Rings were removed and gold plucked from teeth. Then the bodies were sent to the crematoria, where they would be turned into ash. Who Made Zyklon B for the Gas Chambers? Zyklon B was made by two German companies: Tesch and Stabenow of Hamburg and Degesch of Dessau. After the war, many blamed these companies for knowingly creating a poison that was used to murder over a million people.  The directors of both companies were brought to trial. Director Bruno Tesch and executive manager Karl Weinbacher (of Tesch and Stabenow) were found guilty and given the death sentence. Both were hung on May 16, 1946. Dr. Gerhard Peters, the director of Degesch, however, was found guilty only as an accessory to homicide and given a sentence of five years in prison. After several appeals, Peters was acquitted in 1955.

Improve Your German Pronunciation With Tongue Twisters

Improve Your German Pronunciation With Tongue Twisters German tongue twisters are known as tongue breakers in German, or  Zungenbrecher. Many of the classic German tongue twisters easily fit that unique description, and they can also be an amusing and entertaining way to practice your German pronunciation.   German Tongue Twisters Here is a collection of German tongue twisters - with an English translation of each one. Want more tongue breaking? Here is a collection  of more tongue-twisters. 1.  Acht alte Ameisen assen am Abend Ananas. Eight old ants ate pineapple in the evening. 2.  Allergischer Algerier, algerischer Allergiker. Allergic Algerian, Algerian allergic 3.  Esel essen Nesseln nicht, Nesseln essen Esel nicht. Donkeys dont eat nettles, nettles dont eat donkeys. 4.  Es klapperten die Klapperschlangen  bis ihre Klappern schlapper klangen. The rattlesnakes rattled until their rattles sounded run-down. (This is a Schà ¼ttelreim, or goat rhyme, as is the the next one.) 5.  Es sprach der Herr von Rubenstein,  mein Hund der ist nicht stubenrein. So  spoke Mr. von Rubenstein, my dog, hes not house-trained. 6.  Es grà ¼nt so grà ¼n, wenn Spaniens Blà ¼ten blà ¼hen. It turns so green when the flowers in Spain flower. (This is the German version of The rain in Spain falls mainly in the plain from My Fair Lady.) 7.  Fischers Fritz ißt frische Fische, frische Fische ißt Fischers Fritz.   Fischers Fritz eats fresh fish; fresh fish eats Fischers Fritz. (This can be compared to the English Peter Piper picked a peck of pickled peppers.)   8.  Hottentottenpotentatentantenattentat Hottentot potentates aunt assassination. (Note: the correct term for Hottentot is actually Khoi-Khoi, a people from what is now Namibia.) 9.  Im dichten Fichtendickicht sind dicke Fichten wichtig. In the thick spruce thicket thick spruces are important. 10.  In Ulm, um Ulm, um Ulm herum. In Ulm, around Ulm, all around Ulm. 11.  Die Katzen kratzen im Katzenkasten, im Katzenkasten kratzen Katzen. The cats scratch in the cat box,  in the cat box scratch the cats. 12.  Die krumme Katze tritt die krumme Treppe krumm. The crooked (hunched) cat goes down the crooked stairs crookedly. 13.  Der Cottbuser Postkutscher putzt den Cottbuser Postkutschkasten. The Cottbus postal coach driver cleans the Cottbus postal coach chest. 14.  Ob er à ¼ber Oberammergau, oder aber à ¼ber Unterammergau, oder ob er à ¼berhaupt noch kommt, ist ungewiß! Whether hes coming via Oberammergau, or perhaps via Unterammergau, or not at all, is uncertain. 15.  Der Pfostenputzer putzt den Pfosten, den Pfosten putzt der Pfostenputzer. The post-cleaner cleans the post, the post is being cleaned by the post-cleaner. 16.  Wenn Fliegen hinter Fliegen fliegen, dann fliegen Fliegen Fliegen nach. When flies fly behind flies, then flies fly after flies. 17.  Wenn hinter Griechen Griechen kriechen, kriechen Griechen Griechen nach. When Greeks creep behind Greeks, Greeks creep after Greeks. 18.  Wenn meine Braut Blaukraut klaut, dann ist sie eine Blaukrautklaubraut. If my bride steals red cabbage,  then shes a red cabbage-stealing bride. 19.  Zehn Ziegen zogen zehn Zentner Zucker zum Zoo, zum Zoo zogen zehn Ziegen zehn Zentner Zucker. Ten goats pulled ten centners of sugar to the zoo,  to the zoo pulled ten goats ten centners of sugar.(A hundredweight,  der Zentner, equals 50 kilograms, 100 Pfund or 110 U.S. pounds.) 20.  Zwischen zwei Zwetschgenbumen zwitschern zwei Schwalben. Between two plum trees twitter two swallows. Need Help? If youre struggling with the tongue-twister, ask a German native to say it for you or look online to hear the pronunciation. It can help to hear it, not just read it.   Start slowly;  practice just small chunks of a tongue twister first.

Video about environmental science Movie Review Example | Topics and Well Written Essays - 250 words

Video about environmental science - Movie Review Example This process is known as infiltration. Rainwater permeates through pores in the soil and the bedrock in the process called as percolation. The seeped water later makes source of streams. Then through the process of evaporation, water goes back into the atmosphere in the form of water vapors and the cycle continues. Water also evaporates from leaves of the plants through a process known as transpiration. The video is very informative in general, and gives patent definitions of all terms involved in the water cycle including evaporation, transpiration, condensation, precipitation, infiltration and percolation. The whole water cycle is explained with the help of moving images which enhances the learning. Every second of the video is very informative and not a bit can be missed because every second reveals important information that makes part of the process missing which, the process gets interrupted. The video could have been more informative had the temperatures at which water normall y evaporates, transpires and condenses had been discussed! Works Cited: The Earth's Water Cycle - Environmental Science. YouTube, 2008. Film.

Information Technology in Healthcare Essay Example | Topics and Well Written Essays - 750 words

Information Technology in Healthcare - Essay Example As the paper highlights obtaining images of X-ray from Radiology Information System (RIS) a component of eHealth requires access to the site. An x-ray taken today can be shared and deliberated as soon as it is available electronically.  From this research it is clear that  to obtain x-ray image from PACS, a client of physician should have correct credentials for the search. Firstly, the client establishes network connection with PACS server. Second step involves preparing C-MOVE or C-GET request message through filling C-MOVE requisition, which should be matched with those in the server. The request is sent and a feedback is given in a list of DICOM attributes. From the feedback, the client extract images. Often takes approximately less than 10 minutes depending on the network strengths. The major errors encountered when getting images from EHR includes patient identification errors. These errors occur as a result of incorrect information is used to link an individual to an actio n. It causes a mismatch between patient and the care plan. Another error occurs during patient journey, and as a result repetition of images may occur. Lastly, the flow of patient identification mismatch occurs at the initial stage of data entry. When using PACs, the common errors is the hanging protocol display, which causes retrieving of images to take unnecessarily longer. Since the images are not organized by default, identification and processing of images may result in misalignment, which is a potential error.  

Jainism, Buddhism, and Hinduism Essay Example for Free

Jainism, Buddhism, and Hinduism Essay Jainism, Buddhism, and Hinduism, three of the world’s most dynamic and ancient religions developed in India around the same time. Though each borrowed from, evolved because of, or came into conflict with each other: Hinduism, Buddhism, and Jainism are more than religions, but cross-sections of an entire culture and time period. Jainism, Buddhism, and Hinduism have many a huge impact on eastern life as we know it. The interactions between humans and environment that these religions have had have been phenomenal. Jainism being the oldest of the three has 12-18 million followers(jaindharmonline.com). Jain migrated from India to other countries beginning with them migrating to Britain and British colonies. In the beginning, a number of â€Å"Gujarati† Jains migrated to coastal towns of East Africa and later moved inland, particularly to Kenya, to open businesses. The Jain community in India represents an affluent and influential minority of the population.Jains now mostly reside in north-east Africa. Buddhism, on the other hand, is the sixth largest religion by population. It has about 367 million followers and is7% of the worlds population(cia.gov). Buddhism spread along land routes of the Silk Road, it underwent profound change. There were great overland trade routes in those days and in later centuries too, that joined China even to the Mediterranean. Along these routes Buddhism spread to northwest India and beyond, along the east-west Silk Route. Hinnduisms origin is much more shrouded though, in terms of its religious development there are now two basic theories that attempt to explain how Hinduism first developed within India, and they both draw on the famous â€Å"ekam sat viprah bahudah vandanti verse† for their effectiveness. One suggests that at some time towards the end of the Indus Valley Civilization a group of nomadic people called the Aryans moved into northern India from the steppes of central Europe or even Asia Minor while the other theory suggests that Hinduism emerged out of India itself(Dasa). The beliefs for these three religions are mostly the same in essence, they were all founded on the beliefs of peace and prosperity. They are also known as â€Å"The Paths of Enlightenment†. Hinduism ,though believed by many to be a polytheistic religion, the basis of Hinduism is the belief in the unity of everything. This totality is called Brahman. The purpose of life is to realize that we are part of God and by doing so we can leave this plane of existence and rejoin with God. This enlightenment can only be achieved by going through cycles of birth, life and death known as samsara. Ones progress towards enlightenment is measured by his karma. This is the accumulation of all ones good and bad deeds and this determines the persons next reincarnation. Jainism has many similarities to Hinduism and Buddhism which developed in the same part of the world. They believe in karma and reincarnation as do Hindus, but they believe that enlightenment and liberation from this cycle can only be achieved through asceticism. In Buddhism, nirvana is freedom from the cycle of rebirth, when a being turns into a state of non-being, or Sunya, looses its identity and becomes nothing. These religions were all derived out of India which used the caste system for their government. The buildings made for these religions were all complex and amazing in nature. Buddhists temples were mostly built in natural environments, such as forests and tops of hills. Hindu temples were built in more urban environments and used red paints for most of their buildings and temples. And Jain temples were also built in more urban places and used beige and gold paints for their buildings and temples. These religions expanded in many different ways, they all originated in India, and started spreading throughout the world. The two that are most know today are Hinduism and Buddhism, Jainism still has about 16 million followers though. Buddhist temples were built along the Silk Road for prayer for the travelers. Hindu kept most of their temples inside of India unlike the Jainist that moved to northern Africa. It spread outside of Magadha starting in the Buddhas lifetime, and with the reign of the Buddhist Mauryan Emperor Asoka, spread across Nepal straight down to China and all the way to Japan and became one of the dominant religions in these parts of Asia(Chung).Hinduism is a religion] of the Indian subcontinent of India, with 80.5% of the population identifying themselves as Hindus. The vast majority of Hindus in India belong to Vaishnavite and Shaivite denominations(Thompson Patts) As part of the reaction against Hinduism during its early years, Buddhism rejected the caste system and other forms of social stratification and instead set up an essentially egalitarian society. There are only two religiously important social groups: the monks, who have dedicated their lives to full time pursuit of religious goals, and everyone else. The monks, as a group, are called the sangha(uwacadweb.uwyo.edu). When the Aryans moved into northwest India, they imposed a caste system to organize the new society created by their arrival. The Hindus then put together a hierarchy of four varnas, which later was expanded to include a fifth category. The caste system, which the Hindus followed, initially served to maintain rigid social boundaries between the invaders and the previous inhabitants. By 80 A. D. the Jains were divided into two sects. The Svetambara or white clad live mainly in northern India today(Sprunger). They are more liberal in their interpretation of Mahavirals teaching regarding nudity and allow their monks to wear a white garment. Women are also allowed in their religion and monasteries accepting the possibility that they may find salvation(Sprunger).

You Should Have a Business Plan Before You Buy a Website :: Sell Websites Buy Web Sites

You Should Have a Business Plan Before You Buy a Website Reprinted with permission of VotanWeb.com OK, you have formed your limited-liability company and you have your tax-identification number. You are ready to buy a website, right? Wrong! If you intend to spend more than a trivial amount of money purchasing a website then you should have a business plan. A business plan is your personal vision for your website, your roadmap to success. At the very least, a good business plan will include an executive summary, a description of the website, the competition, marketing plans, background of the management and financial information including a balance sheet, income and cash-flow projections. You also may want to include tax returns and contracts if you intend to use this information to obtain financing. The business plan does not need to be a book. A straightforward business plan for a small website might be only ten pages in length. The executive summary should be straightforward and clear, or else your reader may not have enough interest to get into the details. The financial section is extremely important and the most complex. Projecting cash flow may require some professional help, but you can start with some educated guesses. You should certainly discuss how you plan to direct traffic to your site. All business plans include research on the targeted market. You can find most the information you need for free online. Online business publications have a lot of useful information, but you may have to pay a fee to access their archives. You should also visit the websites of all industry trade groups that are relevant to your target market.

3d Printing Essay

3D PRINTING TECHNOLOGY Contents: 1. Introduction 2. History Of 3D Printing 3. Current 3D Printing Technologies 4. The Basic Process Of 3D Printing 5. 3D Printing VS Conventional Technologies 6. Applications 7. Conclusion Introduction 3Dimensions printing is a method of converting a virtual 3D model into a physical object. 3D printing is a category of rapid prototyping technology. 3D printers typically work by printing successive layers on top of the previous to build up a three dimensional object. The past decade has witnessed the emergence of new manufacturing technologies that build parts on a layer-by-layer basis. Using these technologies, manufacturing time for parts of virtually any complexity is reduced considerably. In other words, it is rapid. Rapid Prototyping Technologies and Rapid Manufacturing offer great potential for producing models and unique parts for manufacturing industry. A few years ago, to get some prototyping work done for a product or design you are working on, you are required to spend a lot of man-hours just to come up with the model. Those hours will be spent creating miniature parts of your design using wood and then gluing all those parts together painstakingly. Prototyping is, at the very least, time-consuming and extremely tedious. These days, however, you can take the tediousness and the time investment out of your prototyping tasks through rapid prototyping or 3d printing. 3D printing is a revolutionary method for creating 3D models with the use of inkjet technology. Many engineers have even dubbed 3D printing as the process of creating something out of nothing. Thus, the reliability of products can be increased; investment of time and money is less risky. Not everything that is thinkable today is already workable or available at a reasonable price, but this technology is fast evolving and  the better the challenges, the better for this developing process. The term Rapid prototyping (RP) refers to a class of technologies that can automatically construct physical models from Computer-Aided Design (CAD) data. It is a free form fabrication technique by which a total object of prescribed shape, dimension and finish can be directly generated from the CAD based geometrical model stored in a computer, with little human intervention. Rapid prototyping is an â€Å"additive† process, combining layers of paper, wax, or plastic to create a solid object. In contrast, most machining processes (milling, drilling, grinding, etc.) are â€Å"subtractive† processes that remove material from a solid block. RP’s additive nature allows it to create objects with complicated internal features that cannot be manufactured by other means. In addition to prototypes, RP techniques can also be used to make tooling (referred to as rapid tooling) and even production-quality parts (rapid manufacturing). For small production runs and complicated objects, rapid prototyping is often the best manufacturing process available. Of course, â€Å"rapid† is a relative term. Most prototypes require from three to seventy-two hours to build, depending on the size and complexity of the object. This may seem slow, but it is much faster than the weeks or months required to make a prototype by traditional means such as machining. These dramatic time savings allow manufacturers to bring products to market faster and more cheaply. 3D PRINTING: MAKING THE DIGITAL REAL Imagine a future in which a device connected to a computer can print a solid object. A future in which we can have tangible goods as well as intangible services delivered to our desktops or highstreet shops over the Internet. And a future in which the everyday â€Å"atomization† of virtual objects into hard reality has turned the mass pre-production and stock-holding of a wide range of goods and spare parts into no more than an historical legacy. Such a future may sound like it is being plucked from the worlds of Star Trek. However, whilst transporter devices that can instantaneously deliver us to remote locations may remain a fantasy, 3D printers capable of outputting physical objects have been in development for over two decades. What’s more, several 3D printers are already on the market. Available from companies including Fortus, 3D Systems, Solid Scape, ZCorp, and Desktop Factory, these amazing devices produce solid, 3D objects from computer data in roughly the  s ame way that 2D printers take our digital images and output hardcopy photos. History Of 3D Printing The technology for printing physical 3D objects from digital data was first developed by Charles Hull in 1984. He named the technique as Stereo lithography and obtained a patent for the technique in 1986.While Stereo lithography systems had become popular by the end of 1980s, other similar technologies such as Fused Deposition Modeling (FDM) and Selective Laser Sintering (SLS) were introduced.In 1993, Massachusetts Institute of Technology (MIT) patented another technology, named â€Å"3 Dimensional Printing techniques†, which is similar to the inkjet technology used in 2D Printers.In 1996, three major products, â€Å"Genisys† from Stratasys, â€Å"Actua 2100† from 3D Systems and â€Å"Z402† from Z Corporation were introduced.In 2005, Z Corp. launched a breakthrough product, named Spectrum Z510, whichwas the first high definition color 3D Printer in the market.Another breakthrough in 3D Printing occurred in 2006 with the initiation of an open source project , named Reprap, which was aimed at developing a self-replicating 3D printer. 3. Current 3D Printing Technologies Most commercially available rapid prototyping machines use one of six techniques. At present, trade restrictions severely limit the import/export of rapid prototyping machines, so this guide only covers systems available in the U.S. 3.1 Stereo lithography Patented in 1986, stereolithography started the rapid prototyping revolution. The technique builds three-dimensional models from liquid photosensitive polymers that solidify when exposed to ultraviolet light. As shown in the figure below, the model is built upon a platform situated just below the surface in a vat of liquid epoxy or acrylate resin. A low-power highly focused UV laser traces out the first layer, solidifying the model’s cross section while leaving excess areas liquid. Next, an elevator incrementally lowers the platform into the liquid polymer. A sweeper re-coats the solidified layer with liquid, and the laser traces the second layer atop the first. This process is repeated until the prototype is complete. Afterwards, the solid part is removed from the vat and rinsed clean of excess liquid.  Supports are broken off and the model is then placed in an ultraviolet oven for complete curing. Because it was the first technique, stereolithography is regarded as a bench mark by which other technologies are judged. Early stereolithography prototypes were fairly brittle and prone to curing-induced warpage and distortion, but recent modifications have largely corrected these problems. Fig 2.1:Stereo lithography 3.2 Laminated Object Manufacturing In this technique, developed by Helisys of Torrance, CA, layers of adhesive-coated sheet material are bonded together to form a prototype.. As shown in the figure below. Fig2.2: Schematic diagram of laminated object manufacturing. A feeder/collector mechanism advances the sheet over the build platform, where a base has been constructed from paper and double-sided foam tape. Next, a heated roller applies pressure to bond the paper to the base. A focused laser cuts the outline of the first layer into the paper and then cross-hatches the excess area (the negative space in the prototype). Cross-hatching breaks up the extra material, making it easier to remove during post-processing. During the build, the excess material provides excellent support for overhangs and thin-walled sections. After the first layer is cut, the platform lowers out of the way and fresh material is advanced. The platform rises to slightly below the previous height, the roller bonds the second layer to the first, and the laser cuts the second layer. This process is repeated as needed to build the part, which will have a wood-like texture. Because the models are made of paper, they m ust be sealed and finished with paint or varnish to prevent moisture damage. Helisys developed several new sheet materials, including plastic, water-repellent paper, and ceramic and metal powder tapes. The powder tapes produce a â€Å"green† part that must be sintered for maximum strength. As of 2001, Helisys is no longer in business. 3.3 Selective Laser Sintering Developed by Carl Deckard for his master’s thesis at the University of Texas, selective laser sintering was patented in 1989. The technique, shown in Fig,  uses a laser beam to selectively fuse powdered materials, such as nylon, elastomer, and metal, into a solid object. Parts are built upon a platform which sits just below the surface in a bin of the heat-fusable powder. A laser traces the pattern of the first layer, sintering it together. The platform is lowered by the height of the next layer and powder is reapplied. This process continues until the part is complete. Excess powder in each layer helps to support the part during the build. SLS machines are produced by DTM of Austin, TX. Fig 2.3: Schematic diagram of selective laser sintering. 3.4 Fused Deposition Modeling In this technique, filaments of heated thermoplastic are extruded from a tip that moves in the x-y plane. Like a baker decorating a cake, the controlled extrusion head deposits very thin beads of material onto the build platform to form the first layer. Fig2.4: schematic diagram of fused deposition modeling. The platform is maintained at a lower temperature, so that the thermoplastic quickly hardens. After the platform lowers, the extrusion head deposits a second layer upon the first. Supports are built along the way, fastened to the part either with a second, weaker material or with a perforated junction. 3.5 Solid Ground Curing Developed by Cubital, solid ground curing (SGC) is somewhat similar to stereolithography (SLA) in that both use ultraviolet light to selectively harden photosensitive polymers. Unlike SLA, SGC cures an entire layer at a time. Figure 5 depicts solid ground curing, which is also known as the solider process. First, photosensitive resin is sprayed on the build platform. Next, the machine develops a photomask (like a stencil) of the layer to be built. This photomask is printed on a glass plate above the build platform using an electrostatic process similar to that found in photocopiers. The mask is then exposed to UV light, which only passes through the transparent portions of the mask to selectively harden the shape of the current layer. Fig 2.5: Schematic diagram of solid ground curing. After the layer is cured, the machine vacuums up the excess liquid resin and sprays wax in its place to support the model during the build. The top surface is milled flat, and then the process repeats to build the next layer. When the part is complete, it must be de-waxed by immersing it in a solvent bath. SGC machines are distributed in the U.S. by Cubital America Inc. of Troy, MI. The machines are quite big and can produce large models. 3.6 3D Printing Ink-Jet Printing refers to an entire class of machines that employ ink-jet technology. The first was 3D Printing (3DP), developed at MIT and licensed to Soligen Corporation, Extrude Hone, and others. The ZCorp 3D printer, produced by Z Corporation of Burlington, MA is an example of this technology. As shown in Figure 6a, parts are built upon a platform situated in a bin full of powder material. An ink-jet printing head selectively deposits or â€Å"prints† a binder fluid to fuse the powder together in the desired areas. Unbound powder remains to support the part. The platform is lowered, more powder added and leveled, and the process repeated. When finished, the green part is then removed from the unbound powder, and excess unbound powder is blown off. Finished parts can be infiltrated with wax, CA glue, or other sealants to improve durability and surface finish. Typical layer thicknesses are on the order of 0.1 mm. This process is very fast, and produces parts with a slightly grainy surface. ZCorp uses two different materials, a starch based powder (not as strong, but can be burned out, for investment casting applications) and a ceramic powder. Machines with 4 color printing capability are available. 3D Systems’ version of the ink-jet based system is called the Thermo-Jet or Multi-Jet Printer. It uses a linear array of print heads to rapidly produce thermoplastic models (Figure 6d). If the part is narrow enough, the print head can deposit an entire layer in one pass. Otherwise, the head makes several passes. Sanders Prototype of Wilton, NH uses a different ink-jet technique in its Model Maker line of concept modelers. The machines use two ink-jets (see Figure 6c). One dispenses low-melt thermoplastic to make the model, while the other prints wax to form supports. After each layer, a cutting tool mills the top surface to uniform height. This yields extremely good accuracy, allowing the machines to be used in the jewelry industry. Ballistic particl e manufacturing, depicted in  Figure 6b, was developed by BPM Inc., which has since gone out of business. Fig 2.6: Schematic diagrams of ink-jet techniques. 4. The Basic Process of 3D Printing Although several rapid prototyping techniques exist, all employ the same basic five-step process. The steps are: 1. Create a CAD model of the design 2. Convert the CAD model to STL format 3. Slice the STL file into thin cross-sectional layers 4. Construct the model one layer atop another 5. Clean and finish the model CAD Model Creation: First, the object to be built is modeled using a Computer-Aided Design (CAD) software package. Solid modelers, such as Pro/ENGINEER, tend to represent 3-D objects more accurately than wire-frame modelers such as AutoCAD, and will therefore yield better results. The designer can use a pre-existing CAD file or may wish to create one expressly for prototyping purposes. This process is identical for all of the RP build techniques. Conversion to STL Format: The various CAD packages use a number of different algorithms to represent solid objects. To establish consistency, the STL (stereolithography, the first RP technique) format has been adopted as the standard of the rapid prototyping industry. The second step, therefore, is to convert the CAD file into STL format. This format represents a three-dimensional surface as an assembly of planar triangles, â€Å"like the facets of a cut jewel.† 6 The file contains the coordinates of the vertices and the direction of the outward normal of each triangle. Because STL files use planar elements, they cannot represent curved surfaces exactly. Increasing the number of triangles improves the approximation, but at the cost of bigger file size. Large, complicated files require more time to pre-process and build, so the designer must balance accuracy with manageability to produce a useful STL file. Since the STL format is universal, this process is identical for all of the RP build techniques. Slice the STL File: In the third step, a pre-processing program prepares the STL file to be built. Several programs are available, and most allow the user to adjust the size, location and orientation of the model. Build orientation is important for several reasons. First, properties of rapid prototypes vary from one coordinate direction to another. For example,  prototypes are usually weaker and less accurate in the z (vertical) direction than in the x-y plane. In addition, part orientation partially determines th e amount of time required to build the model. Placing the shortest dimension in the z direction reduces the number of layers, thereby shortening build time. The pre-processing software slices the STL model into a number of layers from 0.01 mm to 0.7 mm thick, depending on the build technique. The program may also generate an auxiliary structure to support the model during the build. Supports are useful for delicate features such as overhangs, internal cavities, and thin-walled sections. Each RP machine manufacturer supplies their own proprietary pre-processing software. Layer by Layer Construction: The fourth step is the actual construction of the part. Using one of several techniques (described in the next section) RP machines build one layer at a time from polymers, paper, or powdered metal. Most machines are fairly autonomous, needing little human intervention. Fig 3.2 Layer by Layer Construction Clean and Finish: The final step is post-processing. This involves removing the prototype from the machine and detaching any supports. Some photosensitive materials need to be fully cured before use. Prototypes may also require minor cleaning and surface treatment. Sanding, sealing, and/or painting the model will improve its appearance and durability. 3D printing VS Conventional Technologies 3DP does not—and will not—replace completely conventional technologies such NC and high-speed milling, or even hand-made parts. Rather, one should regard 3DP as one more option in the toolkit for manufacturing parts. Figure depicts a rough comparison between 3DP and milling regarding the costs and time of manufacturing one part as a function of part complexity10. It is assumed, evidently, that the part can be manufactured by either technology such that the material and tolerance requirements are met. Fig5.1: 3DP vs. conventional machining Application of 3D printers The concept of custom manufacturing is exciting to nearly everyone, but it always seems to be something that will happen in the â€Å"future†. Gibson was right and the following list of applications for 3D printers show the truth in the saying â€Å"The future is here. It’s just not evenly distributed yet.† The following items are all available for purchase or are being used in industry now. We are still a long way from Replicators like the ones from Star Trek: The Next Generation, but we probably won’t have to wait til the 24th century either. 1. Art 3D printing allows artists to create objects that would be incredibly difficult, costly, or time intensive using traditional processes. These sculptures by Bathsheba Grossman are exquisitely complex and manufactured using a laser sintering process. 2. Action Figures Blood Elves and band mates can both be brought to life using 3D printers. These two were created using Zcorp. machines which apply glue ink and powder in fine layers slowly creating a replica of one of your characters. Figure Prints allows you to create characters from Warcraft, Rock band and Spore printing services are coming soon. A number of other sites allow you to pull data from Second Life and your own 3D programs. 3. Jewelry Jewelry makers were some of the first to use 3D printing in their manufacturing process, however they do not use metal printers, but rather ones that use wax. In a process called â€Å"investment casting† a piece of jewelry is sculpted or printed out of wax. Plaster is then poured on either side. Molten metal is poured onto the wax which melts out leaving a metal version of your wax sculpt in its place in the plaster. This piece is then finished and polished by a jeweler. Many independent jewelers have been using high tech printers in their businesses and an innovative company called Paragon Lake has combined this process with web based design tools to offer an infinite inventory to the masses of jewelry stores. 4. Hearing Aids 3D printers can also make things more functional. In the case of hearing aids  a cast of your ear canal is made. The casting is digitized using a 3D scanner and a perfect replica of your ear is printed from that ensuring a great fit and improving the quality. 5. Prototypes Prototyping in product development is currently the biggest use of 3D printing technology. These machines allow designers and engineers to test out ideas for dimensional products cheaply before committing to expensive tooling and manufacturing processes. 6. Home Decor Home goods are structurally simple but endlessly decorative and are perfect matches for 3D printing. This service, called â€Å"Shapeways Creator† allows you to create products like this lamp with any selection of words that have relevance to you (wedding vows, a favorite poem, etc.). Another company called JuJups allows you to make a customized picture frame using intelligent design tools and a zCorp printer. 7. Models Sales folks lives get much easier when you can have models like this of your product printed up for show and tell. 8. Components/Manufacturing Many of the examples so far are somewhat gimmicky or decorative, However in some industries 3D printing is displacing traditional manufacturing entirely. In the left hand picture a surgical knee replacement implant has been designed and manufactured to fit a patient’s joint perfectly. On the right, high tolerance engine parts were printed using a process called â€Å"Electron Beam Melting† and finished with traditional machining processes. While not the norm these uses begin to suggest what is possible in medicine and industry. 9. Medicine 3D World of Warcraft characters are cool, but these tools have the power to help save lives. Surgeons are using 3d printers to print body parts for reference before complicated surgeries. Other 3D printers are used to create bone grafts for patients who have suffered traumatic injuries. Looking further in the future scientist are working on PRINTING replacement organs. Personal Fabrication indeed! 3D Printing Essay 3D Printing Today and Tomorrow I chose to do my research paper on 3D printing, were we are today and what the future looks like. While researching this project I learned that 3D printing has been around since the 80’s, and that it is also known as additive manufacturing. I chose this topic for a few reasons; first off this is a topic that has interested me fo a while now and I enjoy learning more about it. I believe this technology is going to have a huge impact on our future, like the computer, and the internet it will change the way we do things. I like that its impact is not limited to one area. I highlight in my project seven different areas that 3D printing is already being used and is reshaping those industries. One of these industries is architecture, construction, and engineering. Architects are using 3D printing to save time when putting together their scale models. In the future there will be no limitations to their designs; the reason for this being that construction companies are now experimenting with 3D printing to build parts of buildings. They have started to print using concrete and have been able to print up some wild angles and designs. These were difficult to pull off before because it was hard to make the form to pour the concrete. In the future architects and project managers will be able to work together and print sections of a building in one location, then move and assemble on sight. Just like architects, engineers are using 3D printing to print up scale models of their designs. With the advances in this technology they are able to print these items with moving and working parts. Another one of these industries is the automotive and aerospace industry. In the automotive industry, designers will be able to print up models. Auto makers have also been able to print parts, and have successfully printed a whole working car. In the future 3D printers will be more common in the average home, because of this consumers will be able to go online and print  up certain types of replacement parts. This will be nice especially when it comes to hard to find or dealer only parts. The same will go for the aerospace industry as far as being able to print models, and replacement parts. NASA will be launching a mission soon were they will be sending a 3D printer in to space, and they will test printing in zero gravity. If they are successful this will mean that they can put a 3D printer on their shuttles and print parts in space. This will cut down on the weight in the shuttles when they launch but still allow them to print supplies while in space. The Military is using this technology the same way. They have started testing 3D printing while in the field. Just like the aerospace industry, the ability to print in the field will cut down on the amount of supplies they have to carry. It will also give them the ability to print and repair vehicles and machinery while out in the field. There are a few problems when it comes to this industry, the main one being weapons. Fully functional guns have been printed, they have done this using materials other than metal. The government and DOD has made it illegal for anyone to print guns, and they have ordered all open source instructions to be removed from the internet. However officials fear that the problem will be that just like music, movies, programs, and other online files that are shared it will not keep these plans out of the hands of people who really want to get them. An exciting industry that this technology is changing is the medical and dental field. Dentist are already using this tech to print dentures using x-rays and scans to perfectly match the patience. In the medical field they have successfully printed bone fragments, more specifically part of a skull and a human jaw bone. Doctors have used these items in patents. In China they have developed a printer that uses human cells. This was made with the intent to one day print human replacement organs. The thought behind this is they would be able to print an organ using your DNA, therefore your body would not reject it, and you would not have to wait as long for a transplant. Doctors have successfully printed a working heart valve, and they expect the FDA to approve usage of these within the next year. The current method is to use heart valves from pigs, and those only have a 3year  lifespan, again by using your cells and DNA to make these parts your body will accept them and they will last longer. I was surprised to hear that this tech is being used in the fashion industry. Designers are using this to print wild looking clothes, shoes, head ware, and jewelry. As printers become more common in our households we will be able to do the same. Imagine being able to go online to a designers web site or even designing your own clothes and printing them up at home. The other nice thing would be the ability to print clothing and accessories that are a custom fit to you. I read an article were a history teacher in Europe used 3D printing to print replicas of ancient Egyptian artifacts so that he could give his class a more hands on approach to learning. I thought how awesome the possibilities will be for education, they will be able to use it for everything from printing supplies to doing what this teacher did and giving students the ability to observe items that we normally would not be able to touch. This would also open up learning opportunities to teach people how to design and use this technology. The opportunities will be endless, especially for the trade schools that deal with architecture, engineering, automotive, art & design, culinary, and many more. The culinary industry was another industry I was surprised to find this tech, however it does make sense. 3D printing is being used now to make elaborate food designs using semi liquids like chocolate and cheese. They are also able to design and print molds for gelatins, and cakes. Just like in the medical field scientist hope to be able to use bio printers to print food like meats, fruits, and veggies. I am not sure how ready we are to eat 3D printed food, but who knows in the future this may become the norm. http://en.wikipedia.org/wiki/3D_printing http://www.linkedin.com/today/post/article/20131031142926-48342529-the-future-of-3d-printing http://www.explainingthefuture.com/3dprinting.html http://techcrunch.com/2013/10/02/gartner-3d-printer-market-forecast/

Machiavelli Ruler Essay

Elizabeth’s religious and political policies displayed her cunning characteristics of being both loved. Her use of justification by force rather than law was effective and was a main reason for her success. The Queen surrounded herself with shrewd and wise advisors but also carefully questioned the motives of her closest consultants. In Machiavellian style, Elizabeth’s religious policy fluctuated between toleration and repression according to the needs of the present time. But despite the conflicts between the Catholics and Protestants, Elizabeth still pursued a middle way between the feuding religions. In the Elizabethan Settlement, Elizabeth and Parliament required conformity in the Church of England but allowed people to worship Protestantism and Catholicism privately. In the Thirty-Nine Articles, Elizabeth defined the Anglican Church as following the Protestant doctrine but keeping the Catholic hierarchy. The Queen abolished presbytery structure and other corrupt church practices but kept a centralized figure head (monarchy). Elizabeth as well showed little mercy to anyone who threatened her rule. Religious extremists such as Puritans and Catholics were given a choice to reform or be exiled in Elizabeth’s Conventicle Act. Because of these actions, Elizabeth is also considered a politique: she put political over religious matters. Another example of Elizabeth following the Machiavellian concept is her refusal of marriage to King Philip II of Spain. Elizabeth was married to her country and did not want a King to come along and change the religion and take all her power. In her foreign policy, she was systematic because it was designed to keep her in power. One example of a threat to Elizabeth’s power was Mary Queen of Scots. Many of Elizabeth’s Catholic enemies wanted to see her replaced by Mary. Because of the many threats Elizabeth received from her, Mary was executed, despite being Elizabeth’s relative. Elizabeth killed Mary for the good of England and did not let any person interfere with her ruling. Although Elizabeth dealt horribly with those who tried to overthrow her, Elizabeth’s people loved her even after her death because of her strong command of respect and loyalty. By following the Machiavellian style, Queen Elizabeth I became seen as one of the most influential ruler who led England successfully. In French history, Prince Henry of Navarre is known as being Machiavellian. Prince Henry, who although was Protestant, converted to a Catholic for the good of France. Since the Bourbon Prince was Protestant and a legal heir to the French throne, it posed a problem because of France being strongly Catholic. Although there was an attempt by Henry III to grant Huguenots almost complete freedom in the Peace of Beaulieu, it fails and Henry III seeks aid from Henry of Navarre. After Henry III dies, Prince Henry of Navarre succeeds him and becomes King Henry IV. Because Spain was intervening in other matters, Henry IV became stronger in his rule. He was widely liked by France and did what was best for the country. The King put his politics and image with the French people before his religion. He converted from Calvinism to Catholicism to please the masses of France. In the Edict of Nantes, Henry made a formal religious settlement for the Huguenots. The Huguenots received religious toleration and private worshipping outside of Paris. The Edict was considered a truce rather than religious tolerance as it gave the Huguenots protection. King Henry issued the edict in order to save the national unity of France. He saved France from religious turmoil even if it meant for him to give up his own religion. â€Å"Paris is worth the mass† is one of his famous sayings. He asserts that it is more important to secure the unity and safety of a nation than to not be stubborn and not follow the mass. King Henry IV was one of the most popular French kings, both during and after his reign. He showed great care for the welfare of his subjects and displayed an unusual religious tolerance for the time. King Henry sacrificed a great amount for the good of his country by putting political over religious matters and doing whatever it takes to reach success. Machiavelli has had enormous influence on the world’s successful rulers. People like Queen Elizabeth I and King Henry IV ruled their country with great attention. These rulers were war wise, noble, brave, strong, and kept faith in others at a minimum. Elizabeth and Henry did what was best for their country, even if it meant sacrificing religion. They used any means to stay in power. Elizabeth I and Henry IV truly displayed Machiavellian characteristics through the way they used their power.

Unique Ways to Celebrate Graduation

Unique Ways to Celebrate Graduation Graduating from an online university or college can be surprisingly depressing. You’ve worked hard, done well in your classes, and have truly earned your degree. But, without the traditional cap-throwing, gown-wearing, sappy music-playing graduation ceremony, finishing coursework can sometimes feel anticlimactic. Don’t let that get you down. Many online graduates find their own way to celebrate. Viewing some unique graduation celebration ideas may inspire you to mark the occasion in a special way. Throw Your Own Ceremony or Party Even if you can’t attend a traditional graduation ceremony, host your own. Choose a theme, send out invitations, and celebrate your accomplishments with your best friends. Display your diploma on the wall to mark this important milestone and show interested guests. Spend the evening with upbeat music, good food, and interesting conversation, letting those closest to you know that you did, indeed, graduate, and you are in the mood to celebrate. Take a Trip Chances are that you’ve put off some of your vacationing desires to finish your educational commitments. Now that youve completed your online studies, youre not bound by a scheduled graduation ceremony. Since you’re finished with school, take some time to do what you’ve always wanted. Whether it’s a cruise of the world, a vacation to Maui, Hawaii, or a weekend at a local bed and breakfast, you deserve it. Theres no better way to celebrate your graduation than lying on a beautiful beach or enjoying breakfast in bed in a cottage nestled in the woods. Splurge on a Career-Related Activity While you were busy studying, you may have passed up going to an amazing business conference, skipped becoming a member of an elite art museum, or forgone subscribing to a career journal because you needed to spend your money and devote your time to your schooling. If so, now is your chance to celebrate by ordering tickets, planning your trip, or signing up. Not only will you enjoy it, but it may provide unexpected opportunities to progress in your field of work. Renovate Your Study Since you’ve finished with the late nights on the computer and removed the â€Å"Stay Out† signs from your door, take the opportunity to redecorate the room (or corner) you’ve used to study. If you have a large space, consider turning it into a parlor for entertaining, home theater, game room, or home spa. Or, if you made your homework habitat in a little corner of the house, redecorate it with artwork, famous quotes, or posters to inspire you in your career. Give Back   You’ve had amazing opportunities, and your new degree promises to bring even more chances for exciting experiences. Find a way to give back to your community. Think about volunteering at a local school, dishing out at a soup kitchen, tutoring students at the library, or reading at a neighborhood senior center. Sponsor an orphan in the U.S. or in a foreign country or become a member of a civil rights group. Whatever you choose, giving back is sure to offer real personal satisfaction to add to your hard-earned degree.

Battle of Stony Point in the American Revolution

Battle of Stony Point in the American Revolution The Battle of Stony Point was fought July 16, 1779, during the American Revolution (1775-1783). In the summer of 1779, the leadership of the Continental Army decided to mount an assault against Stony Point, NY after the position had been occupied by the British. The assignment was given to Brigadier General Anthony Wayne and the Corps of Light Infantry. Striking at night, Waynes men conducted a daring bayonet attack that secured Stony Point and captured the British garrison. The victory provided a needed boost for American morale and Wayne received a gold medal from Congress for his leadership. Background In the wake of the Battle of Monmouth in June 1778, British forces under Lieutenant General Sir Henry Clinton largely remained idle in New York City. The British were watched by General George Washingtons army which assumed positions in New Jersey and to the north in the Hudson Highlands. As the 1779 campaigning season began, Clinton sought to lure Washington out of the mountains and into a general engagement. To accomplish this, he dispatched around 8,000 men up the Hudson. As part of this movement, the British seized Stony Point on the eastern bank of the river as well as Verplancks Point on the opposite shore. General Sir Henry Clinton. Photograph Source: Public Domain Taking possession of the two points at the end of May, the British began fortifying them against attack. The loss of these two positions deprived the Americans of using Kings Ferry, a key river crossing over the Hudson. As the main British force withdrew back to New York having failed to force a major battle, a garrison of between 600 and 700 men was left at Stony Point under the command Lieutenant Colonel Henry Johnson. Consisting of imposing heights, Stony Point was surrounded by water on three sides. On the mainland side of the point flowed a swampy steam that flooded at high tide and was crossed by one causeway. Dubbing their position a little Gibraltar, the British constructed two lines of defenses facing west (largely fleches and abatis rather than walls), each manned with around 300 men and protected by artillery. Stony Point was further protected by the armed sloop HMS Vulture (14 guns) which was operating in that part of the Hudson. Watching the British actions from atop nearby Buckberg Mountain, Washington was initially reluctant to assault the position. Utilizing an extensive intelligence network, he was able to ascertain the strength of the garrison as well as several passwords and the locations of sentries (Map). The American Plan Reconsidering, Washington decided to move forward with an attack utilizing the Continental Armys Corps of Light Infantry. Commanded by Brigadier General Anthony Wayne, 1,300 men would move against Stony Point in three columns. The first, led by Wayne and consisting of around 700 men, would make the main attack against the southern side of the point. Scouts had reported that the extreme southern end of the British defenses did not extend into the river and could be flanked by crossing a small beach at low tide. This was to be supported by an attack against the northern side by 300 men under Colonel Richard Butler. To ensure surprise, Waynes and Butlers columns would make the assault with their muskets unloaded and relying solely on the bayonet. Each column would deploy an advance force to clear obstacles with a 20-men forlorn hope to provide protection. As a diversion, Major Hardy Murfree was ordered to stage a diversionary attack against the main British defenses with around 150 men. This effort was to precede the flank attacks and serve as signal for their advance. To ensure proper identification in the darkness, Wayne ordered his men to wear pieces of white paper in their hats as a recognition device (Map). Battle of Stony Point Conflict: American Revolution (1775-1783)Dates: July 16, 1779Armies and Commanders:AmericansBrigadier General Anthony Wayne1,500 menBritishLieutenant Colonel Henry Johnson600-700 menCasualties:Americans: 15 killed, 83 woundedBritish: 20 killed, 74 wounded, 472 captured, 58 missing The Assault On the evening of July 15, Waynes men gathered at Springsteels Farm approximately two miles from Stony Point. Here the command was briefed and the columns began their advance shortly before midnight. Approaching Stony Point, the Americans benefited from heavy clouds which limited the moonlight. As Waynes men neared the southern flank they found that their line of approach was flooded with two to four feet of water. Wading through the water, they created enough noise to alert the British pickets. As the alarm was raised, Murfrees men began their attack. Pushing forward, Waynes column came ashore and began their assault. This was followed a few minutes later Butlers men who successfully cut through the abatis along the northern end of the British line. Responding to Murfrees diversion, Johnson rushed to the landward defenses with six companies from the 17th Regiment of Foot. Battling through the defenses, the flanking columns succeeded in overwhelming the British and cutting off those engaging Murfree. In the fighting, Wayne was temporarily put out of action when a spent round struck his head. Battle of Stony Point, 1779. Library of Congress Command of the southern column devolved to Colonel Christian Febiger who pushed the attack up the slopes. The first to enter the innermost British defenses was Lieutenant Colonel Francois de Fluery who cut down the British ensign from the flagstaff. With American forces swarming in his rear, Johnson was ultimately compelled to surrender after less than thirty minutes of fighting. Recovering, Wayne sent a dispatch to Washington informing him, The fort garrison with Col. Johnston are ours. Our officers men behaved like men who are determined to be free. Aftermath A stunning victory for Wayne, the fighting at Stony Point saw him lose 15 killed and 83 wounded, while British losses totaled 20 killed, 74 wounded, 472 captured, and 58 missing. In addition, a host of stores and fifteen guns were captured. Though a planned follow-on attack against Verplancks Point never materialized, the Battle of Stony Point proved a vital boost to American morale and was one of the final battles of the conflict to be fought in the North. Visiting Stony Point on July 17, Washington was extremely pleased with the result and offered lavish praise upon Wayne. Assessing the terrain, Washington ordered Stony Point abandoned the next day as he lacked the men to fully protect it. For his actions at Stony Point, Wayne was awarded a gold medal by Congress.

Reaction paper 2 parts 7 and 8 Essay Example | Topics and Well Written Essays - 1500 words

Reaction paper 2 parts 7 and 8 - Essay Example Given this second viewpoint, I would say that this hardly contributes to the definition of masculinity, because it informs on what women are based on what men are, but does not establish what being a man is. Recent research into masculinity has underscored this male-female polarity. In the American setting, cultural masculinity studies have dealt nearly exclusively in heterosexual masculinity behaviour and attributes (Traister, 2000, p. 274), which precludes homosexual masculinity as a seeming misnomer since it does not fit into the polar male-female model. Cultural changes are at the center of an evolving meaning given to â€Å"masculinity†, with the socio-economic developments in Europe defining the directions of Western thought in this regard. When Renaissance secular culture spread, interest in sexuality broke free of its strict regulation during the monastic period. When European monarchies embarked on overseas conquests and commerce prospered, the male role became identified with business, finance, and overall economic success. The fact that a man had more, and more expensive, possessions made him more of a man, better able to provide for his wife, their children, and his household members. The patriarchal system was further strengthened by the imperial monarchy where the power of men over women was further institutionalised (Connell, 1995, p. 248), formalising men’s domestic authority over women and enforcing the latter’s dependence upon the former’s economic property, not because the women did nothin g to contribute to it, as they often managed the running of the estate and the network of alliances among the gentry (p. 249), but because they could not legally own property. The Western image of masculinity is an ideal that was fostered upon the colonial East as a means of further strengthening the rule of the colonizers upon the conquered (Krishnaswamy, 2002, p. 292). Primary among these ideals is the image of the white, elegantly proportioned,

Relevant theories use in CESIM simulation program Essay

Relevant theories use in CESIM simulation program - Essay Example This research will begin with the statement that among the marketing theories applicable to marketing the brand of mobile phones includes the game theory, signaling, and innovation theories among many others. Just as the name suggests, game theory analyses the position and effects of competition on the success and profitability of a brand. The theory asserts that a business must strive to achieve the best and most preferred outcomes despite the competition. Marketers must, therefore, observe the behaviors and product features of their competitors in order to develop appropriate brands to counter such. Signaling just as with the game theory advises marketers to observe the actions of the competition, this way it becomes possible for the marketer to position his product strategically. Innovation theory, on the other hand, requires marketers to develop creative products in order to influence the reception of the brand in the market. Marketing a mobile phone requires marketers to conside r the theories thereby positioning the product strategically. Besides the marketing theories, marketers must employ several other strategies to enhance the positioning of the product in order to enhance productivity as the discussion below portrays. Marketing is a fundamental management function whose primary objective is to determine, anticipate, and satisfy the market demand. By doing this, the marketing team meets the current demand while influencing effective production in view of increasing its market share.

Equity and Trusts Essay Example | Topics and Well Written Essays - 750 words

Equity and Trusts - Essay Example This is because, it is expected that for a transfer to be effective, the share transfer form should be filled in, and then submitted to the company, for the completion of the share transfer process in the name of the new shareholder3. However, the ruling in the case Penningon v Waine EWCA CIV 227 [2002] ignored this maxim, and instead pitched the ruling on the intended actions of the transferor. This makes the principle of unconscionability vague in that; as the ruling provided in the case Tunkl v. Regents of the University of California, [1963], it is not possible to effectively establish the intentions of the transferor at the time of his/her death. The principle of unconscionability operates on the basis of three concepts, which are exploitation of weakness, duress and undue influence4. The holds that if any transfer is effected on the basis of any of the three concepts, where the transferor was forced to undertake the action out of severe pressure being exerted on him/her, then t he law, as was provided in the case Williams v. Walker-Thomas Furniture Co. [1965], considers such a transfer as unconscionable, since it was undertaken contrary to the good conscious of the transferor, thus making such a transfer ineffective5. In such a case, the ruling considers the exertion of pressure that arises from the beneficiary of the contract, and thus nullifies the agreement on the basis of the transferor having been forced to undertake an action that was against his or her conscious will. However, the law is silent regarding the exertion of pressure on a transferor by circumstances which are entirely outside the defendant’s control, and thus the pressure arising from a non-beneficiary is not provided a remedy6. Therefore, owing to the silent nature of the law regarding the action to be undertaken in case of the exertion of pressure by a third party, the law becomes vague and unspecific, which then renders the judgment made in application of the principle of uncon scionability not a good law. The principle of unconscionability was established in the Re Rose [1952], where the court observed that if everything had been done to transfer the title from the transferor to the transferee, but a delay has be caused by the operation of the law, then the gift of transfer still remains effective, as long as the transfer is not affected by the contrary conscious will of the transferor7. This provision pitches the validity of the delay on the routine operation of the law8. However, in the case Penningon v Waine EWCA CIV 227 [2002], the delay was caused by the failure of Mr. Pennington to submit the transfer form to the company, and thus the delay in this case does not fit into the routine operation of the law9. Therefore, the ruling under the case Penningon v Waine EWCA CIV 227 [2002], was not undertaken on the basis of the legal delay, but out of a mistake that emanated from the representative of the company’s auditors. However, the explanation gi ven by Lord Justice Arden in this case was that it would have been unconscionable for Ada, the transferor in this case, to change her

Brand Equity Associates With Apparel Industry Marketing Essay

Brand Equity Associates With Apparel Industry Marketing Essay There were many scholars who studied on conceptual research of brand equity; trying to find out what are valuable dimensions of building brand equity for both the customer and the company. Aaker (1991) regarded a brand as a name or symbol which derives from the value provided by a product or service to a company and/or the companys customers, as well as a set of assets and liabilities linked to a brand. He divided brand equity into five categories as brand awareness, brand associations, perceived quality, brand loyalty, and other proprietary brand assets. Consumer perceptions and reactions to the brand are directly pointed out by the last four elements of brand equity; moreover, the existing interrelationship among the dimensions of brand equity should be noted (see Table 1). Besides, Keller (2003) defined customer-based brand equity as the differential effect that brand knowledge has on consumer response to the marketing of that brand. A brand with positive customer-based brand equity might result in consumers being more accepting of a new brand extension, less sensitive to price increase and withdrawal of advertising support, or more willing to seek the brand in a new distribution channel. In 1993, Keller noted brand knowledge could be divided into two essential components as brand awareness and brand image (associations) to contribute consumer-based brand equity; it is also as well as a necessary premise in terms of consumer-based brand equity, or described as a point which keeps in mind by consumers are pertinent with diversified associations. These theories could be utilized in our research to contribute identification of the hypotheses. 1.2 Brand Equity in Apparel Industry Some researchers have done the similar tests. Jung and Sung (2008) measure and compare the consumer-based brand equity of apparel products by different consumer groups across cultures. Among the elements of brand equity, the perceived brand quality and brand awareness/association reported by American college students were significantly greater than those reported by South Koreans in the USA and Korea. Brand loyalty was the most important element of brand equity. In the relationship between elements of brand equity and purchase intention, brand loyalty showed positive correlation with purchase intention across all tested consumer groups. The finding supported by Xiao and Hawley (2009) based on Aakers well-known conceptual framework of brand equity, they found that brand association and brand loyalty are influential dimensions of brand equity. Weak support was found for the perceived quality and brand awareness dimensions. Moreover, they suggest considering the relative importance of b rand equity in their overall brand equity evaluation for better brand management, and concentrate their efforts primarily on building brand loyalty and image. Similarly, Holehonnur, Raymond, Hopkins, and Fine (2009) explored customer equity from a consumers perspective, examining the relative impact of the drivers of value equity and brand equity on purchase intention. The results show that quality and price-prestige relationships serve as drivers of value equity, whereas brand awareness and brand attitudes drive perceptions of overall brand equity. Likewise, they support the influence of brand and value equity on consumers purchase intentions. Retailer brand equity is also tested by several researchers, such as Swoboda, Haelsig, Schramm-Klein and Morschett (2009) examined on how consumer involvement influences perception of retailer attributes, which affects customer-based retail brand equity. In retailing, consumer involvement has a moderating effect on retail brand equity; whereas, the influence of price, communication, service and store design is greater on highly involved consumers than on those with low involvement. Since consumers with a different level of involvement have a different perception of retailer attributes, this factor is relevant to retail brand equity. It supported by previous research, Pappu and Quester (2008) examined whether retailer brand equity levels vary between department store and specialty clothing store categories. Retailer brand equity is conceptualized in this paper as a four-dimensional construct comprising retailer awareness, retailer associations, retailer perceived quality and retailer loyalty. Results referred to department store brands yielded significantly higher ratings for all the retailer brand equity dimensions than specialty store brands and providing the guideline for retailers possess brand equity. 2. Consumer Behaviour in Fashion Industry 2.1 Fad Fashion Industry with its Consumers According to Keynote in 2008, companies turn around new styles from design to shop floor within 2 weeks in the Fast-fashion industry. This successful recipe has allowed retailers to generate large profits selling vast quantities of low-price clothing to shoppers seeking something new to wear every week (Morgan and Birtwistle, 2009). The marketing and apparel literatures are unanimous in reporting that fashion leaders tend in general to be young consumers (Mason and Bellenger, 1974; Gutman and Mills, 1982; Horridge and Richards, 1984; Goldsmith et al., 1991). According to Keynote, a study of young males and females between the ages of 15 and 24 reports that 38% shop at Primark, 35% at Topshop/ Topman, 33% at New Look, 31% at River Island and 24% at H&M; Therefore, forecasts of demographical trends reveal that, while some age groups are in decline, there is to be an expansion in the 15- to 29-year-old group over the next 5 years (Morgan and Birtwistle, 2009). 2.2 Consumer Behaviour of Fashion Industry (add Table) Based on Keynote information, the consumers are growing tired of the relentless consumerism of buying so much clothing so frequently, but the appeal of cheap chic newness remains very alluring to teens and early twenties looking for something different to wear while socializing (Morgan and Birtwistle, 2009). Young consumers are more concerned with trends than probably any other age group (Martin and Bush, 2000). Additionally, Newman and Patel (2004) assert that, compared with other consumer groups, fashion leaders, or innovators, believe fashion to be of importance to their lifestyles. They have strong opinions about taste, are advocates of new trends and are sources of inspiration for other consumers when adopting and buying the latest styles (Polegato and Wall, 1980; Beaudoin et al., 1998). Besides, Pentecost and Andrews (2010) found weekly and monthly expenditure, gender and fashion fan ship were significant influences for consumer purchasing behaviour; while for yearly expenditure, gender, and impulse buying were significant. Attitudes towards fashion had no significant influence on expenditure. Females purchase more often and were significantly different from males on yearly expenditure, fashion fan ship, attitudes and impulse buying. Generation Y is higher on purchase frequency, fashion fan ship, attitudes and impulse buying compared with other groups under investigation. 2.3 Consumer Behaviour is impacted by Media Recent research by Birtwistle and Moore (2006) indicates that fashion innovators and early adopters, compared with followers, are heavily influenced by the fashion media. They shop and purchase fashion items more frequently, are influenced in their purchasing habits by celebrities and are spending more per month than they did previously. These findings are supported by Greenes (2008) observations about the influence of aspirational lifestyles and must-have fashions depicted in current US dramas. Indeed, fashion publicist Kristian Laliberte (cited in Greene 2008) hails the shows stars as the new influencers. In the focus groups, Morgan and Birtwistle (2009) referred to the majority of female respondents were readers of fashion or celebrity magazines. The most popular magazines as Cosmo, Elle, Glamour and Marie Claire, respondents used magazines to identify trends, which they then followed by purchasing lower-priced imitations from high-street stores. 3. IMC to Build Brand Equity (need to modify and check reference ) Belch and Belch (2009) noted IMC plays a main role in the progress which develops sustainable brand identity and equity. Likewise, Keller (1993) also noted brand identity and equity can be built and maintained by creating a well-known brand which has been kept in the mind of the consumer as favorable, strong and specific association. The integrated marketing paradigm focuses on the full set of contacts that affect the consumers brand experience (Calder and Malthouse, 2005). Marketers are faced with the questions of how to use multiple touch points to convey their messages in a more profound and engaging way and how to reinforce a message or brand more efficiently with the same advertising budget. 3.1 A model of brand equity for marketing communications According to the customer-based brand equity model (Keller, 2008), brand equity is fundamentally determined by the brand knowledge created in consumers minds by marketing programs and activities. Brand knowledge is all the thoughts, feelings, perceptions, images, and experiences etc that become linked to the brand in the minds of consumers; it can be divided by two important components as brand awareness and brand image. Brand awareness is related to the strength of the brand node or trace in memory as reflected by consumers ability to recall or recognize the brand under different conditions. Brand image is defined as consumer perceptions of and preferences for a brand, as reflected by the various types of brand associations held in consumers memory. Strong, favorable and unique brand associations are essential as points-of-difference that can serve as sources of brand equity to drive the differential effects. These effects include enhanced loyalty; price premiums and more favorable price elasticity responses; greater communication and channel effectiveness; and growth opportunities via extensions or licensing (Hoeffler and Keller 2003; Keller 2008). Thus, the basic premise of the customer-based brand equity (CBBE) model is that the power of a brand lies in the minds of customers and the meaning that the brand has achieved in the broadest sense (Janiszewski and Osselaer 2000). To understand the role of all the different types of marketing communications for brand building, 3.2 Marketing communication effects on brand equity Marketing communications activities contribute to brand equity and drive sales in many ways (Keller 2007): by creating awareness of the brand; linking the right associations to the brand image in consumers memory; eliciting positive brand judgments or feelings; and/or facilitating a stronger consumer-brand connection. But these marketing communications activities must be integrated to deliver a consistent message and achieve the strategic positioning. The starting point in planning marketing communications is an audit of all the potential interactions that customers in the target market may have with the company and all its products and services. Marketers need to assess which experiences and impressions will have the most influence at each stage of the buying process. This understanding will help them allocate communications dollars more efficiently and design and implement the right communications programs. Armed with these insights, marketers can judge marketing communications according to its ability to affect experiences and impressions, build brand equity and drive brand sales. 3.3 Mixing and matching marketing communications In developing an integrated marketing communication (IMC) program, a number of factors come into play (Schultz, Tannenbaum, and Lauterborn 1993). Marketers must consider several factors in developing their communications mix, such as the type of product market, consumer readiness to make a purchase, stage in the product life cycle and the brands market share and positioning, as well as efficiency considerations. This broad view of brand-building activities is especially relevant when marketers are considering strategies to improve brand awareness. Anything that causes the consumer to notice and pay attention to the brand such as sponsorship and out-of-home advertising can increase brand awareness, at least in terms of brand recognition. To enhance brand recall, however, more intense and elaborate processing may be necessary, so that stronger brand links to the product category or consumer needs are established to improve memory performance. In terms of brand image, the question becomes what effects are created by the communication option, how strongly are they linked to the brand and how do the effects that are created affect, either directly or indirectly, consumers propensity to purchase and use brands? Marketers should mix and match communication options to build brand equity that is, choose a variety of different communication options that share common meaning and content but also offer different, complementary advantages so that the whole is greater than the sum of the parts (Naik and Raman 2003; Naik 2007). Different brand associations may be most effectively established by capitalizing on those marketing communication options best suited to eliciting a particular consumer response or establishing a particular type of brand association (Edell and Keller 1989). For example, some media are demonstrably better at generating trial than engendering long-term loyalty. 4. Print Advertising McCarthy, Michael S. and Fram, Eugene H. (2008) provided measures of brand equity for the new brand, print advertising results in greater levels of brand equity and helps in a greater likelihood of a future visit to the brands website. 4.1 Influences on Brand Awareness The power of visual elements in magazine advertisements frequently has been demonstrated. Images are simple to process and easy to remember, which could result in faster recognition of brand or product (Edell and Staelin, 1983; Moriarty, 1987). On average, magazine advertisements receive 1 or 2 seconds of attention. Visual elements are the primary appeal 90% of magazine readers first look at the graphic element; of that group, 65% process the graphic intent. Text follows imagery; for the readers who wove from image to words, only 2% of the written content is processed (Franzen, 1994). A growing body of literature also demonstrates the ability of pictures to evoke an emotional response (Bradley, Greenwald, Petry and Lang 1992). This attribute of print advertising will be a big advantage to contribute brand awareness and association. The point is also agreed by Batra and Ray 1986; Derbaix 1995; Edell and Burke 1987; Stayman and Aaker 1988. They illustrated emotional response to an adve rtisement is important with respect to advertising effectiveness, in terms of impacting both attitude toward the advertising and attitude toward the brand. In addition, Callow and Schiffman (2002) defined the complexity of a visual image which refers to the level of implicit versus explicit information that is needed in order to arrive at a meaningful interpretation of the advertisements message. This may be why advertisements often resort to simple visual images as a means for creating brand or product awareness. In previous study, Keiser (1975) suggested that brand and slogan awareness are dependent on the age, social class, and amount of print media readership of adolescents. The most consistent relationship was that brand and slogan awareness was greatest among opinion leaders, adolescents in the upper-cla ss, and adolescents who spent the most time reading newspapers and magazines. Brand awareness appeared to increase with age, while the reverse relationship held for slogan awa reness. 4.2 Influences on Brand Loyalty Pint advertising is used as an important tool in brand image-creation, and there has been an increase in the volume of campaigns using celebrities to endorse brands both in terms of gaining and keeping attention and in creating favourable associations leading to positive brand knowledge and distinct brand images, with cultural meaning transferred from celebrity to brand to consumer. This process has been enhanced via explicit reference to the meaning of the celebrity in the advertisement and supporting publicity, result in positive brand loyalty (Carroll, 2009). Similarly, Goodyear (1996) referred to differentiation of brands could be achieved over time by some lifestyle advertising. Thus, increasingly there was no information about the product, only the type of people who might be inclined to use the product (Baran and Blasko , 1984 ). Furthermore, Bhat and Reddy ( 1998 ) also commented developing, communicating and maintaining a brand s image as critical to the long-term loyalty o f a brand have been accepted. Leclerc and Little (1997) investigated whether the content of the print advertisement influences consumer attitudes, will depend on the executional cues of the copy, the brand loyalty of the consumers, and the consumers involvement with the product category. 4.3 Influences on Brand Association Kim, Damhorst and Lee. (2002) examines how consumer involvement with apparel influences perceptions of an apparel product presented in a print advertisement. Consumer involvement with apparel was examined in relation to three advertisement response concepts: attitude toward the advertisement, product attribute beliefs, and product brand attitude. A combination of apparel involvement dimensions (fashion, individuality, and comfort) influenced consumer beliefs about product attributes in the advertisement and shaped consumer attitudes for brand. In terms of gender differences, the comfort variable showed to be a stronger component of apparel involvement for men and women tended to be more involved in fashion. Findings also supported relationships among advertisement response variables previously tested by scholars. Product attribute beliefs and ad attitude were significant in product brand attitude formation. Keller (2003) also referred to magazine is particularly effective at building user and usage imagery toward brand. Some brand such as Calvin Klein, Tommy Hilfiger, and Guess, have also created strong non-product associations through print advertising. Some brands attempt to communicate both product benefits and user or usage imagery in their print advertising. After that, Chowdhury, Olsen and Pracejus (2008) researched that print advertising frequently conducts a single advertisement with multiple images, each of which is capable of generating an effective response. These multiple ad components combine to impact overall emotional response to advertising. This implies a greater number of positive pictures will lead to a more positive response which associates with brand in mixed-valence advertisements. Likewise, research on advertising in print media similarly has shown that the number and size of product shots can have a positive influence on recall (Twedt, 1952). 4.4 Influences on Perceived Quality Homer (1995) represented that consumers felt the large-sized ad was better designed and devoted more attention to it. The heightened design perceptions and attention, in turn, led to enhanced perceptions of quality and brand, overall attitudes, and behavioral intent. In support of past research, advertising size was found to lead to enhanced memory. Kirmani (1990) analysis suggested that consumers use ad size as an indicator of advertising costs and effort and that consumers make quality-related inferences based on their perceptions of advertising costs when quality-related information is not explicitly shown in advertising. The brand and quality perceptions are positively related to perceived advertising costs except at excessive levels when consumers may feel advertising is manipulative. Prior research has indicated that consumer perceptions as to the globalization of a brand leads to greater confidence in product quality which related with brand and higher intention to purchase (S teenkamp, Batra, and Alden, 2003). The point was supported by Chang in 2008. She revealed that western models were used to promote products and English brands were featured usually in magazine advertisements; and most likely to be used in fashions, cosmetics, and information/telecommunication categories. The use of western models and English brand names enhanced the perceived globalization of the brand and perceived quality of the product; higher on brand friendliness, brand trust, self-brand connections, and brand liking; moreover, encouraged participants to infer that the product originated from a developed western country. The third objective of this article is to understand the influence of Western models and English brand names on consumer product perceptions. It has been widely documented that products originating from developed countries are evaluated more favorably than products from developing countries (see Bilkey and Nes, 1982, for a review). In addition, an increased global perception of a product is associated with more favorable attitudes as to the products quality (Steenkamp, Batra, and Alden, 2003). Therefore, if consumers infer that Western models and English brand names indicate a products global qualities or that the product originated from developed Western countries, such inferences will also alter consumers product evaluations. 5. Strengths of Magazine 5.1 Selectivity In 2005, Duncan regarded as most magazines are subject specific, one of their greatest strengths is their audience selectivity. Although there are a few general-interest magazines which include the vast majority of magazines focus on one area. Magazines offer a wider range of ways to present brand messages than newspapers do, although both are print media. Most magazines focus their content coverage on a particular subject. The subjects discussed are all related in some way to the companys product. Some of these customer-focused magazines have advertisings only for the company brand. Therefore, brands that advertise in them can benefit from this expertise halo, an added value for a brand message. The theory is supported by Belch and Belch in 2009. They said using magazine as an advertising medium is its selectivity which is an ability to reach a specific target audience. It allows advertisers to target their advertising to segments of the population who buy their products based on in terests. New consumer magazine are continually being introduced to meet the changing needs, interest, and passion of the public in areas such as sports/ recreation, entertainment/celebrity, travel, fashion/ apparel, and beauty/ grooming. New business publications are also frequently launched to respond to development in business and industry. Not surprisingly, Fill (2009) also pointed out magazines are able to reach quite specialized audiences and tend to be selective in terms of the messages they carry. The print media are most suitable for messages designed when high involvement is present in the target market. 5.2 Reproduction quality/ Creative Flexibility (change) Due to many advantages of magazines, making them attractive to the target audiences as a popular advertising medium; especially, the strengths such as reproduction quality and creative flexibility of magazine can provide excellent reproduction on high-quality paper stock, and offer a great deal of flexibility in terms of the type, size, and placement for different needs, thereby, magazines are a visual medium where illustration are often a dominant part of an advertising and enhance the creative appeal of the advertising and increase attention and relationship (Belch and Belch 2009). Magazine advertising can be a strong visual persuasion in retailing industry, in particular, heavily use visuals to get attention (Cutler, Javalgi, and Erramsilli 1992; Bulmer and Buchanan-Oliver 2004) and the use of visuals is becoming a popular method for standardising print advertisements in cross-national markets for a growing number of multinational corporations (Phillips 1997; Cateora and Graham 19 99). Visual messages in advertising are found to be more easily and quickly processed, and more effective in getting attention (Rossiter 1982) and stimulating curiosity than verbal messages (Berger 1998; Lester 2000; Wells et al. 2003), regardless of processing condition (McQuarrie Mick 2003). Visuals in ads are not only the major form of delivering messages, but it tends to be scanned first and considered as an important criterion for making purchase decisions (Smith 1991). Besides, Bu, Kim, and Lee (2009) revealed that ads with direct visual forms were more prevalent in both western and eastern cultures. They tested the effects of culturally matching the visual forms on consumers attitude towards the advertising and the brand advertised. The product type and the brand familiarity moderated the effects; when brand familiarity was low, direct visual forms were preferred regardless of culture. 5.3 Permanence A distinctive advantage offered by magazine is their long life span, comparing to TV and radio which have very short life span by fleeting massages or newspapers which is generally discarded soon after being read. Magazines are usually read over several days and are often kept for reference. According to a study which did by Magazine handbook, it found that reader devote nearly an hour over a period of two or three days to reading an average magazine, moreover, around 75% of consumers retain magazines for future reference. Meanwhile, advertisements which exposed on magazine can use longer and more detailed copy, which is essential for high-involvement and complex products and services; the reader can be exposed to advertisements on multiple occasions and can pass magazines along to other reader (Belch and Belch 2009). Rest of book 5.4 Prestige Another positive feature of magazine advertising is the prestige the product or service may gain from advertising in publications with a favorable image. Companies whose products rely heavily on perceived quality, reputation, and/or image often buy space in prestigious publication with high-quality editorial content whose consumers have a high level of interest in the advertising pages. Some kinds of magazines provide an impressive editorial environment that includes high-quality photography and artwork. The magazines upscale readers are likely to have a favourable image of the publication that may transfer to the products advertised on its pages. The seal can increase consumer confidence in a particular brand and reduce the amount of perceived risk associated with a purchase since it really is a money-back guarantee (Belch and Belch 2009). 5.5 Receptivity/ Engagement Consumers are more receptivity to advertising in magazines than in any other medium. Magazines are generally purchased because the information they contain interests the reader, and advertising provide additional information that may be of the value in making purchasing decision (Belch and Belch 2009). Studies have shown that magazines are consumers primary source of information for a variety of products and services, including automobiles, beauty and grooming, clothing and fashion etc (Magazine handbook). Numerous studies have shown that consumers become involved with magazines when they read them and are more likely to find ads acceptable, enjoyable, and even a valuable part of a publication. Ulrich and Minjae (2009) observed on consumer magazines to measure the extent which consumers are favourable to engage with advertising in Germany. The result represents based on different market segment if advertisements can provide sufficient relevant information, they will be appreciated with regardless of nuisance for readers of adult magazines. Some American scholars support the viewpoint, such as Ferguson (1983) and Lorimor, (1977). They tested on retailing industry and applied to retail advertising which content is purely informational, as a result in the print advertising tends to be received. On the contrary, in Europe, the invasion of the press magazine industry by commercial ads seems to have a rather negative impact on the fans of this press in Europe. Most readers would certainly prefer magazines with less commercial advertising and more entertainment content. Accordingly, Nathalie (2000) analysed consumer reflects to press advertising is country specific. The evidence i ndicated American readers tend to be ad-lovers; however, most European media consumers seem to be ad-averse; hence, readers attitudes toward press advertising are deeply rooted in cultural habits. Although womens magazines are easy to engage with the target audiences due to included functional information which caters for readers need, the journals provided different receptiveness of magazine in specific country. What are the situations which print advertising works for interpreting fashion brand, and what is characteristic of background in Singapore, that still need to be tested on this research. 6. Online Advertising 6.1 Influences on Branding Ten years of online advertising research has confirmed the importance of the internet as a major source of information on brands (Hollis, 2005). Brand sites are increasingly being used as preferred destination sites for other forms of advertising, such as TV advertisements, banner advertisements, email advertisements, print advertisements, etc. The website of a brand could provide greater contextual information and facilitate higher users interactions with the brand; also providing an excellent platform to foster genuine relationships with potential and actual customers based on a continuous dialogue (Christodoulides and Chernatony, 2004). Therefore, designing effective brand websites contributes significantly to firms brand equity building efforts (Argyriou, Kitchen, and Melewar, 2006). Similarly, Steenkamp and Geyskens (2006) referred to greater interactivity promotes greater brand learning through better information assimilation and could help companies forge cognitive and emotion al bonds with their brand users. Yet, Dou and Krishnamurthy found the present study found that the application of interactive functions in brand websites was still quite limited. Thus, brand sites that boost their levels of interactivity can fulfill their online brand building missions more effectively. The literature (Batra, Myers, and Aaker, 1996) identified the key elements of brand sites that may contribute to their branding effectiveness. Some companies prefer to establish their own brand site for branding, just like a unique advertising approach for enhancing brand equity in the online environment is the design of dedicated websites for brands (Goldsmith and Lafferty, 2002). After that, evidence on the efficacy of brand websites in building brands is starting to emerge from both academic and industry studies. Ha and Chan-Olmsted (2004) found that users visits of brand websites for networks had a significant effect on brand image, as well as the option that gives them the best ability to learn about their favorite brands. In the following research, Yoo (2008) represented consumers experience priming caused by implicit memory and build a more favorable attitude toward the advertised brand regardless of the levels of attention they paid to the advertisements during exposure of web ads. Furthermore, those who unconsciously processed web ads did not remember seeing the ad explicitly, but they were more likely to include the advertised brand in the consideration set than those who had no exposure. Besides, Okonkwo, Uchà © (2009) more specifically referred to the fashion industry as internet is a multidimensional channel that serves multiple purposes including communications, branding, services, design, retailing, consumer analysis, clien