Meaning of life †Life Essay

â€Å"Life neverseems to be the waywe need it butwe need to liveit the bestwaywecan! There isnoperfectlife,but we can fill it with PERFECT MOMENTS HOPE and END r consistently there for everybody! Relies upon us how we manage them.. A HOPELESS END! or on the other hand An ENDLESS HOPE! The delight that u provide for othersis d bliss thatflows backinto ur life! An upbeat heart makes a happy face! May all ur days b as dazzling as ur heart Destiny Is No Matter Of Chance, It Is A Matter Of Choice, It Is Not A Thing To Be Waited For, It Is A Thing To Be Achieved. When there is disarray between your heart and brain, Don't tune in to your psyche since mind knows it all But your heart knows just U. The distinction between a fruitful individual And others isn't an absence of solidarity, Not an absence of information Rather absence of will. † Success isn't key 2 bliss.. in any case, bliss is d key 2 success†¦. so keep yourself upbeat 2 b glad and fruitful.. † We Will Open The Book. Its Pages Are Blank We Are Going To Put Words On Them Ourselves The Book Is Called â€Å"OPPORTUNITY†. Every one Of Us Makes Our Own Weather Determines The Color Of The Skies In The Emotional Universe Which We Inhabit. Try not to Think About â€Å"What You Have Got†¦ † Think About â€Å"How To Use It That You Have Got†¦ † A paper flying in air isdue to its karma buta feathered creature is flying because of its exertion. So if karma isn't with u,efforts are consistently there to help U Hard-work resembles steps and karma resembles lift. In some cases lift may flop yet steps will consistently take you to the top. Have a fruitful life. Fallen blossoms can not move back. So don't consider the past. Love the Present. Live for the Future, with a lovely and sweet Smile. ðÿ™‚ Every man has in himself a mainland of unfamiliar character†¦ Glad is he who goes about as the 'COLUMBUS' to his own soul†¦. Wonderful Message by Mother Teresa: â€Å"If you can't cherish an individual whom you see, at that point how might you love GOD whom you have never seen† Experiences resemble waves,They come to u on shore of life,Drag the sand from underneath your feet,But each wave makes u remain on another base. On the off chance that you stress over a difficulty it turns out to be twofold however when u grin at it,itdisappears like an air pocket so consistently grin atyour issue. continue grinning If individuals around you, are attempting to pull you down. Be glad about it. B'coz it just methods one thing that: â€Å"YOU ARE ABOVE THEM† pleasantness in your discourse ability in your brain love in your heart harmony in your eyes quality in your hands& I wish consistently victoryin your life â€Å"Persistence† Is The Twin Sister Of â€Å"Excellence† One Is A Matter Of Quality The Other A Matter Of Time †¦ Work For A Cause Not For Applause Live Life To Express Not To Impress Don't Strive To Make our Presence Noticed Just Make Your Absence Felt. Karma is likesand in hands,Itwill sneak outthrough fingers,no matergripped solidly or heldloosely. Just hands inthe imploring stance can spare It is smarter to cry than to be furious, in light of the fact that outrage harms others while tears stream quietly tossed the spirit and purifies the heart.. Do Good to Everyone Without Expecting Much.. As an old saying says:- â€Å"Some Fragrance consistently stays in HANDS of Those who Distribute ROSE..! † An Airplane is Always Safe at GroundBut It's not Made for That. So Always Take Some Meaningful Risks in Life to Achieve Great Pleasure†¦Ã¢â‚¬ ¦. Exceptionally evident line When nails develop long we cut nails, not our fingers. Correspondingly wn errors grow up, cut ur self image not ur connection! Basic line however incredible significance Empty Pockets shows million things throughout everyday life But, Full Pockets ruin's you in million different ways. Character is:Who we are and what we do when everyone is viewing..! Character is:Who we are and what we do when Nobody is viewing. Frogs had rivalry to Reach Top of Hill. AllFrogs shouted,Its Impossible. However, 1 Frog Reachedthe Top How? He wasDeaf Be DEAF toNEGATIVE Words A Valuable Lesson that A Traffic Signal Teach Us: Every Problem resembles a Red Signal, If we Wait for quite a while, It will Turn Green. Influence and cash are brilliant sources on the off chance that they stay in pocket however they are horrible experts once they enter the head. Each and every grin can contact someone's heart. Nobody is brought into the world glad. In any case, we all are brought into the world with the capacity to make bliss. Continuously be hpy Silence is the fence around insight! In the event that your foot slips,U can generally recapture your equalization. However, in the event that your tongue slips,U can never review the words Past is Waste Paper, Present is News Paper, Future is Question Paper, Life is Answer Paper, So, Care completely Read &Write it and appreciate life! Each issue in life has a blessing inside.. So don't get resentful when you face issue. It might have more excellent closure than your desire. Try not to cry over what is gone, Smile about what remains. Regardless of whats lost, You can at present consistently discover an incentive in what is left.! A Winning Horse doesn't have the foggiest idea what is wining, He just runs in torment given by his rider, So at whatever point ur in torment, feel that God needs u to win. All flying creatures discover cover during a downpour. Be that as it may, Eagle stays away from downpour by hovering over the Clouds. Issues r normal, however mentality has the effect We think there is interminable opportunity to live, But we never know which second is last So share care.. Love and praise each snapshot of LIFE. Correlation is The Best Way to Judge Our Progress, But Not With Others. Contrast ur Yesterday With Ur Today With Get The Best Results. Meaning of â€Å"Human Being† by A Philosopher: A Creature That Cuts Trees, and Makes Paper, and On Those Papers They Writes â€Å"SAVE TREES† Every effective individual has an agonizing story, Every difficult story has a fruitful closure. Acknowledge the torment and prepare to progress. Extraordinary Thought: When we cannot chuckle again on a similar joke, at that point for what reason do we cry over and over for the very much the same agony. BEST LINES: Dont read examples of overcoming adversity, You will get just message. Peruse disappointment stories, You will get a few plans to get achievement. There is consistently an expectation and an end. It relies upon us how we manage them. We can take a gander at it as a miserable end. or on the other hand an Endless Hope. Life never turns the manner in which we need. In any case, we live it in the most ideal way we can. There's no ideal life, But we can Fill it with flawless minutes Mistake increment your experience and experience decline your missteps You gain from botches While the other gain from your sucsess. Life is Better When You're Happy But Life is At its Best When Other People Are Happy Because Of U. Be Inspired. Give Peace.. Also, Share Smile . You Can't Bring Back The Past, For It is All Gone. Everything You Can Do is Let Go, Move on,and Make Better Memories For The Future. Sentiments resemble waves, We can't prevent them from coming, But we can pick which one to surf. It's an excellent mild day! Consider this:There are just about 8 billion individuals on Earth. also, you are going to let only ONE individual to destroy your day? Have a great day!! Here and there you gotta accomplish more than cause trouble. Sometimes†¦ you gotta hop in head first and make a few waves.. It's a lovely day! Plant around you today the SEEDS of Optimism and Kindness.. furthermore, tomorrow you can procure its FRUITS of Love and Happiness†¦ appy end of the week! Quality doesn't originate from what you can DO It originates from OVER COMING the THINGS you ONCE THOUGHT you COULDN'T. Have an extraordinary day! Encircle yourself with individuals who are going to lift u HIGHER! Life is as of now loaded up with those whowant to push u down to the edge of total collapse. There areno irregular acts. Weare all associated. Ucan no more separateone life from anotherthan u can isolate a breezefrom the breeze. God Bless Us Having Lips. furthermore, not usingthem to smile,is like having. A million dollars in the bankand overlooking theaccount number. SMILEand have a hpy day! â€Å"To regard individuals who are HIGHER than u, it's ORDINARY. To regard individuals who are LOWER than u,it's EXTRA common. † Sometimes you gotta shut up, bite the bullet and acknowledge that you re wrong. It's not surrendering, it's rung developing. When â€Å"I†is supplanted by â€Å"WE†.. Indeed, even â€Å"ILLNESS† transforms into â€Å"WELLNESS. † Have a glad end of the week! U Better Live Ur Best and Act your Best 2day For now Is The Sure Preparation For Tomorrows and All Other Tomorrow That Follow It isn't on the grounds that things are troublesome that we don't set out, it is on the grounds that we don't set out that they are troublesome. The mindis like a clock Thatis continually running down. It must be woundUp day by day with great considerations. Try not to go throughlife,Grow through life Anything is increasingly significant When u can not get it. At the point when u can get it This is less significant for u. This is nature of each human. In the event that your activities motivate others to dream more, find out additional, accomplish more and become more, you are a pioneer. Each terrible circumstances have something positive.. Indeed, even a halted clock is right two times per day. â€Å"Logic Of Time† When Time Never Stops For Us, Then Why Do We Always Wait For The Right Time..? No Time Is Wrong To Do The Right Thing .! Waves Are Inspiring, Not Because They Rise And Fall, But Because They Never Fail To Rise Again. Have A Rising Day. An Inspiring Fact: If You Can Still Smile When you are Completely Broken Up, Then There Can be Nothing That Can Break you Next Time! A Lifetime Inspiring Thought† Always Try Your Best To Get Whatever You Love.. Else You Will Be Forced To Love Whatever You Get.. Sucess doesn't rely upon settling on significant choices rapidly, yet relies upon your speedy activities on significant choices. Disregard Past Failures! Concentrate on the NOW and What should be done today to assist you with accomplishing your fantasies! At the point when you are following your vitality and doing what you need constantly, the qualification among work and play breaks down. When unexpectd circumstances come before you, I don't get it's meaning..? It implies that you are Moving Ahead Faster than you expectd..! Extraordinary inspirational words composed on the passage of an American college.. â€Å"I realize I am something, in light of the fact that

Potential Market Segmentation Free Essays

Since the crude materials are a lot of accessible in our nation, I have chosen to give the item an indigenous picture. Sandwood is a sort of baby powder that gives the shoppers handled shoe blended bath powder in bottles. For the showcasing reason for the item I have chosen to dispatch three product offerings. We will compose a custom exposition test on Potential Market Segmentation or then again any comparative point just for you Request Now The Sandwood would be propelled in the market at 150 gms. 100 gms. also, 50 gms bottle. I have set a sensible cost for the item with the goal that a wide range of individuals can stand to purchase this baby powder. I have focused on a gigantic market portion for the item. Bangladesh s a huge populated nation. Loads of individuals are searching for such an item. Shoe blended Talcum Powder are not accessible constantly. My objective market incorporates wellbeing cognizant individuals, ladies, kids numerous different customers, which I have divided from the Demographical, Geographical, Psychographical Behavioral perspective. Item Potrayal: I am a Brand chiefs of a buyer item in a household organization. The top administration requested that I pick an item to section the potential market and we pick Talcum Powder. The depiction of the item is given underneath. Item: Talcum Powder Brand Name: Sandwood Plastic Bottle Container: Size: Price: 1 50 Grams Taka 100. Item Features: It’s Total skin comfort. Feel better than customary baby powder. Keep the body new for quite a while. It has an exemplary aroma. Item Ingredients: Natural shoe, Talc, hydrated magnesium silicate, Scent We pick this very item in light of the fact that regularly there are a lot of baby powder delivered for ladies and a large number of them have been created for both male and female however there are not many organization that produce ladies bath powder and the greater part of them are created outside Bangladesh. Step by step instructions to refer to Potential Market Segmentation, Papers

Document Writing, Step by Step (with Templates) - Focus

Document Writing, Step by Step (with Templates) - Focus Whether you’ve been in the business world for years or are just starting your academic career, writing a document can be intimidating. But not to worry: If you’ve been staring at a blank page with no clue how to get started, you’ve come to the right place. This step-by-step guide will help you tackle any writing project with confidence, so read on to find out how it works. What Is Document Writing? The Oxford Dictionaries define a document as “a piece of written, printed, or electronic matter that provides information or evidence or that serves as an official record.” Document writing, then, is the process of creating a written document. Sounds simple, right? After all, we all learn how to write in school, and we all know how to open a text document on our computer. But if it were that simple, you wouldn’t be reading this article right now.       What Makes Document Writing so Difficult? The blank page is every writer’s enemy. Even pros sometimes stare at that blinking cursor in the top-left corner for hours. Contrary to popular belief, the freedom that an empty document offers doesn’t foster creativity â€" it intimidates. There are a thousand ways to approach any given subject, a million ways to phrase your first sentence. The result is that many of us suffer from what’s called overchoice, or choice overload. The blank document is designed for linear texts and thus pressures you into writing exactly that: a coherent, linear text with a beginning, a middle and an end. It asks you to jump in and craft complete sentences that are meaningful and logically connected to the sentences that come before and after them. Even if you’re deeply familiar with the subject, starting a writing project this way is difficult. So what can you do instead? Easy. Remove the blank page and you remove the pressure. Go ahead and close that Word document of yours â€" you don’t need it right now. Your first goal isn’t to write a perfect text. Your first goal is to figure out what it is you’re trying to say. The writing comes later; the perfection comes later still. Below we’ve outlined five steps to help you craft your document. You don’t need to follow these steps to a T every single time you start a writing project, and you don’t necessarily have to complete them in this order. Planning, researching, brainstorming and outlining your document are not necessarily distinct phases. It’s OK to jump back and forth between them, to jot down new ideas as they come to you, and to go back and do some more research if necessary. How to Write a Document, Step by Step: Step 1: Planning Your Document As with any other project, a writing project requires some planning. Start by determining the scope of the document â€" which information it needs to include and what can (and should) be left out. The scope is determined by the document’s purpose and its readership (aka your target audience). Readership Ask yourself the following questions about your readers: How familiar are my readers with the topic I’m going to discuss? What are my readership’s demographics â€" how old are they, which language do they speak, and what’s their level of education? For example, if you’re a programmer writing documentation for colleagues with a similar level of expertise, your text won’t need to include definitions for well-established terms. If you’re writing documentation for a high school beginner class of programming students, however, your document might need to include a lot more details and explanations. Purpose Determining the purpose of the document is equally important. It could be one of the following: Provide information Give instructions Propose ideas / persuade the reader Present your opinion Style and Tone Knowing the demographics of your readership and the purpose of your document will also help you choose the most fitting style and tone. If you’re submitting a business plan to a potential investor, the tone of your document would likely have to be quite different from the one you would use when writing a first-time parent survival guide. The latter might be suitable for a little tongue in cheek, while any kind of humor is probably misplaced in the former. So before you start the actual writing process, consider whether your tone should be: formal or informal personal or impersonal serious or humorous. Diction Next, give some thought to diction, aka your choice of words. While your business plan should use formal diction, you might want to go easy on jargon, unless the investor you’re submitting to is familiar with your specific business niche. With a first-time parent survival guide on the other hand, you’ll likely want to appeal to a relatively young audience. Therefore, incorporating some pop culture references and colloquialisms could actually enhance the reader’s experience. Sentence Length The length and complexity of sentences, too, should be adapted to fit your audience. It’s always important to be clear and concise. However, certain target audiences, such as academics, have a higher tolerance for lengthy sentences than, say, a busy executive. You can use the free mind map template below to plan your document. Simply copy the mind map to your MindMeister account and fill it out. You can keep the map as a reference throughout your writing and editing process. Your browser is not able to display frames. Please visit My Document on MindMeister. Don’t have a MindMeister account yet? You can sign up for free here. Step 2: Research and Brainstorming Now that you’ve figured out the scope and style of your document, it’s time to do some research. While you can certainly use a text document to collect all quotes, links, facts and other references you want to incorporate, a linear format isn’t ideal for this purpose. The classic mind map format, which was popularized by the English researcher Tony Buzan in the 70s, is great for visualizing how individual pieces of information are connected. Using a mind map, you can collect all your notes, ideas and references on a single page. Digital mind maps are especially practical as they let you move elements around to group them in a way that makes sense. Besides links, digital mind maps also offer space for multimedia attachments such as images, videos, and entire files, so you can collate all your research in a central place. To get started, simply open a new mind map, write the title of your document in the center of the map, and add your notes. Want to learn more about how to brainstorm effectively? Check out our article on Online Brainstorming with Mind Maps. We also have a tutorial on How to Create High-Value Content with MindMeister and Your Kindle. Step 3: Outlining the Structure of Your Document The structure of your text is largely determined by the type of document you’re writing. Below is a â€" by no means exhaustive â€" list of document types you might encounter: Academic documents: Thesis Paper Journal Argumentative essay Research Proposal Business documents: Contract Report Business plan Financial statement User guide Project documentation White paper Let’s take a closer look at three different kinds of documents and compare their individual structures: Argumentative Essay: Argumentative essays often follow a 5-paragraph approach. The mind map template below outlines these 5 paragraphs â€" if you need to write an argumentative essay, you can use this template as your starting point: Your browser is not able to display frames. Please visit Argumentative Essay Structure on MindMeister. Business Plan: A typical business plan contains six important elements, which are outlined in the map template below. You can copy this map template to your free MindMeister account to fill it out: Your browser is not able to display frames. Please visit Business Plan Structure on MindMeister. Research Proposal: If you’re applying for a research degree, you’ll need to submit a research proposal. The template below outlines the key elements that should be contained in such a document. Your browser is not able to display frames. Please visit Research Proposal Structure on MindMeister. As you can see from the three templates above, every document requires a different structure. Of course, these structures aren’t set in stone â€" they’re based on convention. You can always adapt them to fit your needs. Step 4: Writing Your Document Now that you’ve created a logical structure for your document and have done all the research, it’s finally time to start the actual writing process. If you’ve used MindMeister to outline your document, you can forgo the intimidating blank page completely by exporting the map’s content as a text outline to Microsoft Word. Now all you have to do is flesh out your outline by adding the information you’ve collected in your research mind map. Microsoft Word isn’t the only writing software in town, though. Depending on what kind of document you’re writing, you might be better off with a different tool. Below is a list of popular writing tools that might be better suited to your needs. Whatever you choose, a good grammar and spell checker is a must. The Classics: Microsoft Word Google Docs Dropbox Paper Document Writing Software: MadCap Flare WhiteSmoke PandaDoc General Writing Software: Scrivener Ulysses DEVONthink Grammarly Hemingway App Knowledge Management Tools: Confluence MindMeister Code Documentation Tools: Sphinx (for Python) R Markdown ?BoostBook (for C++) Javadoc Docurium (for Ruby) Step 5: Editing Your Document If you think that you’re done as soon as you’ve written the last sentence in your document, think again. The importance of editing cannot be overstated. Or as the great writer Ernest Hemingway put it: The first draft of everything is shit. While you may be eager to finally submit your document and move on to other tasks, you should never do so before you’ve reviewed your text one last time. For best results, leave the document alone for at least 24 hours â€" longer, if possible. Looking at it with fresh eyes will greatly increase your chances of spotting mistakes and other issues. If you haven’t used a tool such as Hemingway App during your writing process, consider pasting the content of your document into this app now. Hemingway App was designed to “make your writing bold and clear,” just like Ernest Hemingway himself always recommended. The app highlights lengthy, complex sentences and points out weakening phrases for you. Even if writing is not your true passion, with proper planning and the right tools at your disposal, you don’t have to be scared of a blank page ever again. So when you’re ready to get started with your next document, just follow the five steps outlined in this article and you’ll see how quickly everything comes together. Brainstorm and outline your documents Try MindMeister Document Writing, Step by Step (with Templates) - Focus Whether you’ve been in the business world for years or are just starting your academic career, writing a document can be intimidating. But not to worry: If you’ve been staring at a blank page with no clue how to get started, you’ve come to the right place. This step-by-step guide will help you tackle any writing project with confidence, so read on to find out how it works. What Is Document Writing? The Oxford Dictionaries define a document as “a piece of written, printed, or electronic matter that provides information or evidence or that serves as an official record.” Document writing, then, is the process of creating a written document. Sounds simple, right? After all, we all learn how to write in school, and we all know how to open a text document on our computer. But if it were that simple, you wouldn’t be reading this article right now.       What Makes Document Writing so Difficult? The blank page is every writer’s enemy. Even pros sometimes stare at that blinking cursor in the top-left corner for hours. Contrary to popular belief, the freedom that an empty document offers doesn’t foster creativity â€" it intimidates. There are a thousand ways to approach any given subject, a million ways to phrase your first sentence. The result is that many of us suffer from what’s called overchoice, or choice overload. The blank document is designed for linear texts and thus pressures you into writing exactly that: a coherent, linear text with a beginning, a middle and an end. It asks you to jump in and craft complete sentences that are meaningful and logically connected to the sentences that come before and after them. Even if you’re deeply familiar with the subject, starting a writing project this way is difficult. So what can you do instead? Easy. Remove the blank page and you remove the pressure. Go ahead and close that Word document of yours â€" you don’t need it right now. Your first goal isn’t to write a perfect text. Your first goal is to figure out what it is you’re trying to say. The writing comes later; the perfection comes later still. Below we’ve outlined five steps to help you craft your document. You don’t need to follow these steps to a T every single time you start a writing project, and you don’t necessarily have to complete them in this order. Planning, researching, brainstorming and outlining your document are not necessarily distinct phases. It’s OK to jump back and forth between them, to jot down new ideas as they come to you, and to go back and do some more research if necessary. How to Write a Document, Step by Step: Step 1: Planning Your Document As with any other project, a writing project requires some planning. Start by determining the scope of the document â€" which information it needs to include and what can (and should) be left out. The scope is determined by the document’s purpose and its readership (aka your target audience). Readership Ask yourself the following questions about your readers: How familiar are my readers with the topic I’m going to discuss? What are my readership’s demographics â€" how old are they, which language do they speak, and what’s their level of education? For example, if you’re a programmer writing documentation for colleagues with a similar level of expertise, your text won’t need to include definitions for well-established terms. If you’re writing documentation for a high school beginner class of programming students, however, your document might need to include a lot more details and explanations. Purpose Determining the purpose of the document is equally important. It could be one of the following: Provide information Give instructions Propose ideas / persuade the reader Present your opinion Style and Tone Knowing the demographics of your readership and the purpose of your document will also help you choose the most fitting style and tone. If you’re submitting a business plan to a potential investor, the tone of your document would likely have to be quite different from the one you would use when writing a first-time parent survival guide. The latter might be suitable for a little tongue in cheek, while any kind of humor is probably misplaced in the former. So before you start the actual writing process, consider whether your tone should be: formal or informal personal or impersonal serious or humorous. Diction Next, give some thought to diction, aka your choice of words. While your business plan should use formal diction, you might want to go easy on jargon, unless the investor you’re submitting to is familiar with your specific business niche. With a first-time parent survival guide on the other hand, you’ll likely want to appeal to a relatively young audience. Therefore, incorporating some pop culture references and colloquialisms could actually enhance the reader’s experience. Sentence Length The length and complexity of sentences, too, should be adapted to fit your audience. It’s always important to be clear and concise. However, certain target audiences, such as academics, have a higher tolerance for lengthy sentences than, say, a busy executive. You can use the free mind map template below to plan your document. Simply copy the mind map to your MindMeister account and fill it out. You can keep the map as a reference throughout your writing and editing process. Your browser is not able to display frames. Please visit My Document on MindMeister. Don’t have a MindMeister account yet? You can sign up for free here. Step 2: Research and Brainstorming Now that you’ve figured out the scope and style of your document, it’s time to do some research. While you can certainly use a text document to collect all quotes, links, facts and other references you want to incorporate, a linear format isn’t ideal for this purpose. The classic mind map format, which was popularized by the English researcher Tony Buzan in the 70s, is great for visualizing how individual pieces of information are connected. Using a mind map, you can collect all your notes, ideas and references on a single page. Digital mind maps are especially practical as they let you move elements around to group them in a way that makes sense. Besides links, digital mind maps also offer space for multimedia attachments such as images, videos, and entire files, so you can collate all your research in a central place. To get started, simply open a new mind map, write the title of your document in the center of the map, and add your notes. Want to learn more about how to brainstorm effectively? Check out our article on Online Brainstorming with Mind Maps. We also have a tutorial on How to Create High-Value Content with MindMeister and Your Kindle. Step 3: Outlining the Structure of Your Document The structure of your text is largely determined by the type of document you’re writing. Below is a â€" by no means exhaustive â€" list of document types you might encounter: Academic documents: Thesis Paper Journal Argumentative essay Research Proposal Business documents: Contract Report Business plan Financial statement User guide Project documentation White paper Let’s take a closer look at three different kinds of documents and compare their individual structures: Argumentative Essay: Argumentative essays often follow a 5-paragraph approach. The mind map template below outlines these 5 paragraphs â€" if you need to write an argumentative essay, you can use this template as your starting point: Your browser is not able to display frames. Please visit Argumentative Essay Structure on MindMeister. Business Plan: A typical business plan contains six important elements, which are outlined in the map template below. You can copy this map template to your free MindMeister account to fill it out: Your browser is not able to display frames. Please visit Business Plan Structure on MindMeister. Research Proposal: If you’re applying for a research degree, you’ll need to submit a research proposal. The template below outlines the key elements that should be contained in such a document. Your browser is not able to display frames. Please visit Research Proposal Structure on MindMeister. As you can see from the three templates above, every document requires a different structure. Of course, these structures aren’t set in stone â€" they’re based on convention. You can always adapt them to fit your needs. Step 4: Writing Your Document Now that you’ve created a logical structure for your document and have done all the research, it’s finally time to start the actual writing process. If you’ve used MindMeister to outline your document, you can forgo the intimidating blank page completely by exporting the map’s content as a text outline to Microsoft Word. Now all you have to do is flesh out your outline by adding the information you’ve collected in your research mind map. Microsoft Word isn’t the only writing software in town, though. Depending on what kind of document you’re writing, you might be better off with a different tool. Below is a list of popular writing tools that might be better suited to your needs. Whatever you choose, a good grammar and spell checker is a must. The Classics: Microsoft Word Google Docs Dropbox Paper Document Writing Software: MadCap Flare WhiteSmoke PandaDoc General Writing Software: Scrivener Ulysses DEVONthink Grammarly Hemingway App Knowledge Management Tools: Confluence MindMeister Code Documentation Tools: Sphinx (for Python) R Markdown ?BoostBook (for C++) Javadoc Docurium (for Ruby) Step 5: Editing Your Document If you think that you’re done as soon as you’ve written the last sentence in your document, think again. The importance of editing cannot be overstated. Or as the great writer Ernest Hemingway put it: The first draft of everything is shit. While you may be eager to finally submit your document and move on to other tasks, you should never do so before you’ve reviewed your text one last time. For best results, leave the document alone for at least 24 hours â€" longer, if possible. Looking at it with fresh eyes will greatly increase your chances of spotting mistakes and other issues. If you haven’t used a tool such as Hemingway App during your writing process, consider pasting the content of your document into this app now. Hemingway App was designed to “make your writing bold and clear,” just like Ernest Hemingway himself always recommended. The app highlights lengthy, complex sentences and points out weakening phrases for you. Even if writing is not your true passion, with proper planning and the right tools at your disposal, you don’t have to be scared of a blank page ever again. So when you’re ready to get started with your next document, just follow the five steps outlined in this article and you’ll see how quickly everything comes together. Brainstorm and outline your documents Try MindMeister

The Effect Of Spending Time On Nature And Its Stress...

Counselors dedicate their lives to helping people emotionally in need, and eventually this dedication begins to produce distress which, if not dealt with can lead into more serious issues. One of the more serious issues that counselors are at higher risk to experience as job-related stress increases—is burnout. In order for counselors to maintain healthy levels of compassion while maintaining their ability to help their clients, implementing a self-care plan. This self-care plan enables counselors to effectively cope with frequent job-related stress. If the self-care plan does not effectively cope with this stress, then burnout is likely to be experienced. However, there are successful strategies to prevent burnout and enables the counselor to help hurting people for the long duration. One such plausible self-care plan that effectively copes with job related stress includes frequent exposures to nature and the outdoors. In this paper, I examine the relationship between spending time in nature and its stress reducing capabilities. Because burnout is a stress induced syndrome, attempts to decrease stress levels with nature exposures, should also prevent burnout. Unfortunately, most counselors who experience burnout seldom engage in healthy coping strategies nor do they engage in them frequently enough. It is important for counselors to maintain healthy coping strategies in order to help their clients to the best of their abilities for the long duration. ByShow MoreRelatedHow Does Stress Help Facilitate Potential Positive Outcomes For Outdoor Adventure Education And Adventure Therapy Participants?2218 Words   |  9 Pages How does interacting with nature effect brain physiology, facilitating improved stress responses and overall mental and physical health within wilderness and nature based therapy programs? 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Top Upenn Supplement Essay Samples Choices

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Poetry Comparative Essay Guide Example For Students

Poetry Comparative Essay Guide What the examiner will look for: When marking your essay, the examiner will look to see whether you have appreciated and explored the: ; ideas attitudes and tone structure and form techniques used by the poets When answering an exam question, keep these five criteria in mind. Question! Now consider the exam question. Highlight and underline key words and requirements: How is the theme of death presented in the two poems? Choose two of the poems you are studying to try this exercise (you might need to replace death with a different theme, depending on the collection of poetry you are focusing on). When planning an answer it is a good idea to look at each poem in turn and to note down examples or quotations relevant to each of the following criteria. Try drawing a table like the one below: Death* Ideas Attitudes Tones Structure Form Techniques Effect/ purpose Poem 1 Poem 2 Can you find two or three quotations (single words or short phrases) to put in each box? Make sure that you appreciate and explore the examples you choose. Notice which poetic devices or techniques have been used and then suggest why. Think about why a poet might have used these particular words and phrases. How do they elate to the main ideas or themes? This will help you to write good quality poetry essays. Throughout your essay, move from one poem to the other in every paragraph. Start each paragraph with a topic sentence which summaries how each poem is related to your point: ; Both poems demonstrate Although the first poem has a positive tone, the second poem ; Each of the poems takes a slightly different approach ;The two poems contrast in There is a similar description of In both poems. In the body of the paragraph make sure you compare ideas from both poems. Support your points with short quotations from each poem. You should also include close analysis of individual quotations. Examine the words used and think about the wider connotations of these. Look for similarities and differences between the two poems you are using. Finish each paragraph with a concluding sentence that sums up the point youve made about both poems. Try not to write about one poem then the other without explicitly comparing the two. Just putting the two poems in the same paragraph is not enough. Make sure you use key words like similar and different, and connecting phrases like on the other hand and likewise. Conclusion A strong conclusion to an essay should leave an examiner with a positive attitude to your work. What would you write in your conclusion that draws all your points together? Try to think about both poems and, most importantly, your feelings and attitudes. What do you think about the poems and what they have to say? What is the Examiner looking for in a response to the Poetry? The exam is designed to test your ability to do the following things: textual evidence? Can you explore language, structure and form and how they contribute to the meaning of texts? Can you compare the ways that ideas, themes and relationships are presented in the memos by selecting pertinent details from the texts? Can you respond to the poems critically, in detail, and sensitively? In other words you need to: Write a detailed and nuanced comparison of the poems considering how the language and form contribute to the overall meaning of the poems, and the relationships, themes and ideas that the poets are trying to present to the audience. What is the Examiner looking for in an A* response to the Poetry? An A* response is characterized by a conceptualized, insightful and imaginative approach to the texts that combines an analytical and exploratory use of detail in ACH poem individually with evaluative comparison across both poems discussed in the answer. Essentially, an A* response will set itself apart from the hundreds of other responses because it has an individual and unique approach that shows the writer has developed their own individual ideas about the texts. .u240415a3000ab666bed0fa09a9f5e2a7 , .u240415a3000ab666bed0fa09a9f5e2a7 .postImageUrl , .u240415a3000ab666bed0fa09a9f5e2a7 .centered-text-area { min-height: 80px; position: relative; } .u240415a3000ab666bed0fa09a9f5e2a7 , .u240415a3000ab666bed0fa09a9f5e2a7:hover , .u240415a3000ab666bed0fa09a9f5e2a7:visited , .u240415a3000ab666bed0fa09a9f5e2a7:active { border:0!important; } .u240415a3000ab666bed0fa09a9f5e2a7 .clearfix:after { content: ""; display: table; clear: both; } .u240415a3000ab666bed0fa09a9f5e2a7 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u240415a3000ab666bed0fa09a9f5e2a7:active , .u240415a3000ab666bed0fa09a9f5e2a7:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u240415a3000ab666bed0fa09a9f5e2a7 .centered-text-area { width: 100%; position: relative ; } .u240415a3000ab666bed0fa09a9f5e2a7 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u240415a3000ab666bed0fa09a9f5e2a7 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u240415a3000ab666bed0fa09a9f5e2a7 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u240415a3000ab666bed0fa09a9f5e2a7:hover .ctaButton { background-color: #34495E!important; } .u240415a3000ab666bed0fa09a9f5e2a7 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u240415a3000ab666bed0fa09a9f5e2a7 .u240415a3000ab666bed0fa09a9f5e2a7-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u240415a3000ab666bed0fa09a9f5e2a7:after { content: ""; display: block; clear: both; } READ: Love and Divine Love EssayThis approach is characterized by a confident engagement with the themes, ideas, relationships and technical construction of the poems. Equally, the writer of an A* response will show comparative skill; making links and cross referencing the poems using telling detail to form the basis of insightful comparisons between the poems. At first this may appear daunting but with a ruthless and systematic approach it can be achieved. Essentially, the key to performing at this level is having your own ideas; if you can form your own opinions about each of the poems then you will be able to write this kind of essay. The real skill here is to marry the ideas that you have with a written style that allows you to showcase them in the examination. You might begin and end your response with some theoretical discussion of the concept in the title question. In the case of this question, the concept is death, therefore you might begin our essay in the following way: The finality of death is presented in very different ways throughout the two poems and ; it forms a central concern of the poets and each one focuses on different aspects such that we might come to see the poems as exploring the process of death. That is, while in Mid-Term Break, Haney centers the narrative of his poem on the nature of grief the longer term impact of a death conversely, Gillian Slackers The Field Mouse is concerned with the genocidal murder of people during the ethnic cleansing in the Balkans during the sass. Points to Note It important that you write in an imaginative way showing that you have a personal engagement with the poems; this will ensure that your ideas are individual and set you apart from the many other responses. You must use carefully selected quotations from the poems that are embedded into the body of your essay. You want to avoid a situation where each paragraph is punctuated by huge quotations which are not gaining you credit; carefully selected words or phrases which are embedded into the body of your argument will work much more efficiently. You must develop your ideas fully based on the textual details that you use, this ill ensure that you are rewarded for insight and exploration which is a necessary characteristic of an A* response. It is important to engage with the texts as poems; that is, you need to show you understand that poetic form and technique are central to how the meaning of the poems is derived. In order to do this, it is important to learn key terms and concepts related to the creation of poems. You need to write in a consistently comparative way an A* rest compare the poems simultaneously in the same paragraph of the r Although you only need to hit each criteria once in your essay, a tend to repeatedly hit the criteria throughout. Coif Stage 1: The Introduction Your introduction needs to do the following: Address the terms of the question referring directly to the key word question; Some conceptual discussion of the key concept in the title question, An initial comparison of how the key concept in the title question is each poem you need to make sure you include in this the titles an poets you are going to discuss. Stage 2: Body Paragraphs Each body paragraph needs to do the following.

Laws Courts And Policies Essay Research Paper free essay sample

Laws, Courts, And Policies Essay, Research Paper Sep. 16 1999 Law, Courts, Politics Data/ Analysis The American President # 8217 ; s and Their Judges The appointing of Judgess to the United States Circuit Court of Appeals is the duty of the United States President. This duty does non travel without its benefits. Because the jurisprudence can at times be # 8220 ; flexible # 8221 ; when make up ones minding a instance, a president is most likely traveling to take a justice with the same background and ends as he. The Number of Judges Appointed A president can name as many Judgess as he wishes. During the last 10 presidencies the sum of Judgess appointed ranged from 12 to seventy eight during a whole presidential term and 3.6 to 14 per twelvemonth. When the figure of Judgess is broken down into how many per twelvemonth by president a form appears. It seems that the figure of appointed Judgess per twelvemonth per president increased and peaked during the Carter old ages. We will write a custom essay sample on Laws Courts And Policies Essay Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Carter, with a big 14 per twelvemonth, totaled to 56 during his four twelvemonth term. Although Reagan appointed a sum of 78 it was all during eight old ages of presidential term. Thus, after the extremum of President Carter there was a slow but steady diminution. In a speedy glimpse, one might believe that President Reagan had the most consequence on the United States Circuit Court of Appeals. It is non until you look into the information that the realisation is that President Carter packed 4.25 % more per twelvemonth into the judges’ seats. Bush and Clinton Political Parties Without interrupting down into per centums the difference in party favour is obvious between Bush and Clinton. President Bush appointed 34 republican Judgess, two democratic Judgess, and one independent justice. Clinton appointed 41 democratic Judgess, three republican Judgess, and four independent Judgess. The difference is due to the president # 8217 ; s ain political party. A president is more likely to name a justice that has the same political beliefs as he does. Gender Democrats and republican are different in that Democrats are more broad and republican more conservative. This can consequence farther into the president # 8217 ; s assignments of Judgess. Democrats are more likely to name a higher per centum of adult females to the tribunals than a republican would. This is shown clearly by the difference in gender assignment by Bush and Clinton. President Bush appointed 8.9 % adult females whereas Clinton appointed 33.3 % adult females. There is a difference of 23.4 % between the two presidents! Once once more this is due to their beliefs drawn from their political parties. Race

The 5 Smallest States in the U.S.

The 5 Smallest States in the U.S. The United States is made up of 50 individual states that vary greatly in size. When talking about land area, Rhode Island ranks as the smallest. Yet, when we discuss population, Wyoming- the 10th largest state by area- comes in with the smallest population. The 5 Smallest States by Land Area If youre familiar with U.S. geography, you might be able to guess which are the smallest states in the country. Notice that four of the five smallest states are along the eastern coast where the states seem to be crammed into a very small area.   1) Rhode Island- 1,034 square miles (2,678 square kilometers) Rhode Island is only 48 miles in length and 37 miles wide  (77  x 59 kilometers).Rhode Island has over 384 miles (618 kilometers) of coastline.The highest point is Jerimoth Hill in Foster at 812 feet (247.5 meters). 2) Delaware- 1,949  square miles (5,047  square kilometers) Delaware is 96 miles (154 kilometers) in length. At its thinnest point, it is only 9 miles (14 kilometers) wide.Delaware has 117 miles of coastline.The highest point is Ebright Azimuth at 447.85 feet (136.5 meters). 3) Connecticut- 4,842 square miles (12,542 square kilometers) Connecticut is only 110 miles long and 70 miles wide  (177  x 112 kilometers).Connecticut has 618 miles (994.5  kilometers)  of shoreline.The highest point is the southern slope of  Mt. Frissell at 2,380 feet (725 meters). 4) Hawaii- 6,423  square miles (16,635 square kilometers) Hawaii is a chain of 132 islands, eight of which are considered principal islands. These include Hawaii (4028 square  miles), Maui (727 square  miles), Oahu (597 square  miles), Kauai (562 square miles), Molokai (260 square  miles), Lanai (140 square miles), Niihau (69 square  miles), and Kahoolawe (45 square  miles).Hawaii has 750 miles of coastline.The highest point is Mauna Kea at  13,796 feet (4,205 meters). 5) New Jersey- 7,354 square miles (19,047 square kilometers) New Jersey  is only 170  miles long and 70 miles wide (273 x 112 kilometers).New Jersey has 1,792 miles (2884  kilometers)  of shoreline.The highest point is High Point at 1,803 feet (549.5 meters). The 5 Smallest States by Population When we turn to look at the population, we get an entirely different perspective of  the country. With the exception of Vermont, the states with the lowest population are among the largest by land area and theyre all in the western half of the country. A low population with a large amount of land means a very low population density (or people per square mile). 1) Wyoming- 579,315 people Ranks as the 10th largest in land area -  97,093 square miles (251,470 square kilometers)Population density: 5.8 people per square mile 2) Vermont- 623,657  people Ranks as the  45th  largest in land area -  9,217  square miles (23,872 square kilometers)Population density: 67.9 people per square mile 3) North Dakota- 755,393   Ranks as the  19th  largest in land area- 69,000  square miles (178,709 square kilometers)Population density: 9.7 people per square mile 4) Alaska- 739,795   Ranks as the largest state in  land area- 570,641  square miles (1,477,953 square kilometers)Population density: 1.2  people per square mile 5) South Dakota- 869,666 Ranks as the  17th  largest in  land area- 75,811 square miles (196,349 square kilometersPopulation density: 10.7  people per square mile (Population counts according to the July 2017 census estimates.) Source US Census Bureau. â€Å"Census.gov.†Ã‚  Census Bureau QuickFacts,

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Great Expectations Custom Alternate Ending - Assignment Example The next day, I walked with Pip, and we took time to know each other. He showed to me the trail that will lead to â€Å"an enchanted house, where a mysterious lady and a snob fairy is† as young Pip referred to. I saw the trail, which earth is covered with dried leaves brought by autumn. It is the trail that is going to the site location of the old house of Ms. Havisham. I was worried at first for the young Pip’s sake for seeing a mysterious lady and a snob fairy in this abandoned place. If he is referring to the beauty of someone when I first saw Estella, perhaps I could understand the boy. I scanned around the familiar place, no one in sight. I rested my eyes to the abandoned wall that is now covered with moss and crawling ivy. I remembered Estella; she had leaned on that wall when Ms. Havisham had her portrait taken by an artist. Her hair was flowing down and it shone strikingly when a streak of sunlight had escaped from the heavily covered window of near the wall. Ms. Havisham immediately ran to the window to pull the draperies and cover the gap. I have heard that Estella’s husband died two years ago from a freak accident involving a horse and his cruelty in it. Someone had said that her beauty had somehow taken its toll with age. I have heard also that she went off and secluded herself from everyone, shut herself from the world. In the deepest part inside me, sleeping, desiring to seek for her. Young Pip had wandered around and settled down by the lake. He sat at the bedrock and joyously watched the flock of geese floating in the water. I walked past beyond the garden wall and got surprised when I saw the tip of the what seems to be a tiny brick roof of a tiny house that were covered by tall bushes and low trees, it was positioned where the brewery was positioned before. Its chimney is fuming faintly with white smoke that is almost unnoticeable. Joe did not tell me anything about this site’s

Procurement Outsourcing Strategies Essay Example | Topics and Well Written Essays - 750 words

Procurement Outsourcing Strategies - Essay Example Additionally, the Wonderful Widgets Company gets to act as a management hub that executes the finalized strategies for the product. This reading focuses on the series of strategic initiatives that explain the perceived impact of forming strategic alliances in procurement and outsourcing. The impending questions regarding the issues with outsourcing this particular case scenario is what risks are involved, and whether the outsourcing strategies should depend on the product characteristics, for example, the clock speed. As the Supply manager, the tasks involved entail the identification and development of an effective procurement strategy that aids in lowering or reducing the monthly operational costs (Rosenfield, 2012). The final decision pertaining to procurement is also dependent on the business operations involved with the company. Streamlining the business processes is essential in enacting and implementing an appropriate procurement service that works in favor of the business goals in terms of minimizing the operational costs. The selection of a strategic source for the manufacturing components would aid the company in taking advantage of any classified duty rates or even if the company is eligible to participate in special trade programs. The dynamics of the transit costs ought to be calculated to determine the inventory carrying costs, the freight, duty and brokerage or insurance costs (Rosenfield, 2012). Subscribing to premium freight services that require paying higher percentages can prove to be expensive to the company’s operational costs. This is common for shipment of premium goods which uses carrier insurance. Consolidating the goods and components expected by the company from multiple suppliers helps in minimizing transport costs for the business. The variable transit times for goods from different suppliers results in higher payments for the company. Since the company

The Importance Of Market Segmentation

The Importance Of Market Segmentation Market segmentation is one of the most important concept in marketing and business (Bowen, 1998). It is believed that segmentation is the most powerful tool to develop strategies and to understand market (Richard and Sundaram, 1994). Segmentation that carried out properly will actually boost up sales and profits (Reid, 1983). However in contrary, the industry players which in this case restaurant seems to believe that by segmenting their market will actually narrow down their business, they tend to believe that price is the most effective tool to attract and win the market (Crawdford-Welch, 1994). Finally, looking to the reasons of the pro and contra, the researcher decided to segmenting the market further which are by psychographic or the lifestyle and behaviouristic or the purchase occasion. It is because the researcher believed that by segmenting the market may lead to understand the market deeper and therefore can come out with right strategies. To this end, the following section will reviews the literature on market segmentation which focus on Generation Y, psychographic and behaviouristic, next will also review about the factors influencing Generation Y in choosing restaurant and last but not least type of consumers by psychographic segmentation. 2.2 The importance of market segmentation Market segmentation does exist because it is believed that market is not similar (Beane and Ennis, 2007) and it is very important as this is a marketing strategy that contributes to business or industry players (Bowen, 1998).Segmentation can actually act as a key to enhance sales and profits while it can help to maximize the usage of facilities by the specific target market, besides that, it as well help to penetrate new market segment and to maintain repeater (Reid, 1983). Besides that, it is as well open up new chances to create new product and advertising strategy (Beane and Ennis, 2007). Kotler (1980) believed that in order for segmentation to be useful and effective, it must be measurable, accessible and substantiable. Kotler (1980, pp.308) mentioned that a segment should be the largest possible homogeneous group of buyers that it pays to go after with a specially designed marketing program. Segment is opportunity (Beane and Ennis, 2007). For instance, senior customers take qual ity of food as their first concern (Knutson and Patton, 1993). While for young customers, food quality is not the most important factor in choosing restaurant (Soriano, 2002). These show that different generation has different demand and need, therefore it is necessary for industry players to understand clearly the characteristics and the trends of each generation. However, industry players in this case restaurants seem to believe that by focusing on one market, it is not effective as it may reduce the sales volume. Most of the industries players emphasize on price while they believe it may attract and retain customers but at last it actually drive to less profit (Crawford-Welch, 1994). It is not a false to target more than a market segment, however, different segment has different characteristic, and hence it is unnecessary to have all discount or price reduction while it is not the most important thing for some market segment. On the other hand, a theory of restaurant revenue mana gement believed that it is important to maximize revenue by keeping the balance of demand and supply but without putting aside customer satisfaction (Kimes, 2004). 2.2.1 Four major markets segmentation Kotler divided market into four main areas which are geographic, demographic, psychographic and behaviouristic. Geographic segmentation is the simplest segmentation. It is to differentiate customers by region, climate and population density. Demographic segmentation in the other hand is the most common segmentation. This is perhaps because demographic segmentation provides the easiest information and allows it to be transferred from one study to another study (Beane and Ennis, 2007). The segmentation divided by age, sex, income, education level, type of family, nationality and race (Beane and Ennis, 2007). Psychographic segmentation or known as lifestyle segmentation is a complicated segmentation as it demands way of life and social class. According to Plummer (1974) psychographic segmentation gives better answer in describing segments compare to demographic segmentation. Last but not least is behaviouristic segmentation, it consists of purchase occasion, benefits sought, user status , degree of usage, degree of loyalty, readiness stage, and marketing factor sensitivity (Kotler, 1980). In this study, the researcher will go through demographic segmentation which is focusing on Generation Y and psychographic segmentation which will divide Generation Y according to their specific character and last behaviouristic which will look into the occasion they have for dine in restaurant. 2.2.1.1 Demographic segmentation Kivela (1997) studied about types of restaurants and he found that factors such as dining occasion, age and income are the main variables that contribute to decision in choosing fine dining, theme, family or fast food restaurant. Apart, it is believed that segmentation especially demographic segmentation plays significant role to help the industry players as Shank and Nahhas (1994) found that in family dining restaurant, older and younger consumers have different preferences. One is more loyal than other and they as well have different habits. Similary, a study conducted by Becker-Suttle, Weaver and Crawford-Welch (1994) found that in term of menu variety and food portion in a full-service restaurant, senior citizen has different expectation with the non-senior one. However, in contrary, Oh and Jeong(1996) believed that demographic variables are not enough to understand specific expectation. Similarly, Swinyard (1977) as well mentioned that demographic variables are the lowest betwee n segmentations. These reasons drive the researcher to believe that it is important to segment market by demographic segmentation but it has to be narrowed down. Therefore, the researcher will go to more specific segmentation which is not only Generation Y in general but specific them by the psychographic as well as behaviouristic segmentation. 2.2.1.2 Psychographic segmentation Psychographic segmentation is help in developing consumers profiles from psychology side based on lifestyles. (Hsu, Kang and Wolfe, 2002). It involves the evaluation of interest, activities and opinions. (Kotler, Bowen and Makens, 1998). Furthermore, psychographic segmentation is used in order to identify deeper consumers psychology and to understand consumers way of living. (Schewe and Calantone, 1978). For instance, Woodside and Pitts (1976) found that psychographic which include lifestyle variables are more useful and accurate than demographic. Same opinion mentioned by Abbey (1979) who found that lifestyle variables are more reliable and applicable rather than demographic. Moreover, Weaver et al. (1994) said that if psychographic research is carried out properly, it will have a great impact on promotional effort. Proper audience and media will be targeted by looking on their psychographic needs. Zins (1998) as well believed that psychographics segmentation is increasing because i t will explain in various ways than demographic segmentation. Based on the Swinyard and Struman (1986), there are three customer segments in restaurant industry which are family diners, romantics and entertainers. While Oh and Jeong (1996) stated that there are four different segments which are classic diners, convenience seekers, service seekers and indifferent diners. On the other hand, Bahn and Granzin (1985) found that there are health, gourmet, value and unconcerned segments that exist. The researchers stated that for those health concerned segments, absolutely they will not choose fast food restaurant as their main dining destination. Using cluster analysis, Yuksel and Yuksel (2002) divided market into five which are value seekers, service seekers, adventurous food-seekers, atmosphere seekers and healthy-food seekers. The researchers conducted the study because they believed that demographic variables like age, gender and income are not enough to understand market expecations (Oh and Jeong, 1996). Crawford-Welch (1991, pp.301) criticized segmenting by demographic and noted decriptive data, by their very nature, are of little analytical worth in that they are not capable of implying causality and are, in turn, poor predictors of behaviour. Demographic has low power of describing market (Swinyard, 1977). Looking for these reasons, the researcher of this study decided to not only look for Generation Y but also narrowing the market to psychographic segmentation and behavioristic segmentation like what Yuksel and Yuksel (2002) had done in their study. 2.2.1.3 Behaviouristic segmentation To be more effective, previous researchers used consumers buying behaviour as one of the segmentation variables (Oh and Jeong, 1996). Some believed that behaviour are better determinants in order to understand the market segments (Loker and Purdue, 1992). It has been mentioned that in order to predict behaviour, benefits has to be offered rather than looking only to the lifestyle, personality, age, gender or nationality. In restaurant cases, services act as attributes that can be called benefits (Bahn and Granzin, 1985). On the other hand, Boulding et al. (1993) mentioned about links between behaviour and service quality, customers help in word of mouth advertising. Customers do will to recommend one establisment if they get better service (Parasuraman, Zeithaml and Berry, 1994). However, service is not the only thing that sell by one establishment. Therefore, to understand better customers is a necessary. 2.3 Generation Y Generation Y is people who born between 1974 and 1994 (Neuborne and Kerwin, 1999 in Hanzaee and Aghasibeig, 2010) and they are children of Baby Boomers or Generation X (Herbig, Koehler and Day, 1993). Adults Generation Y are married, but younger one are still students. Industry players are now focusing on Generation Y as their biggest target market because this generation are large in size and they have potential spending power (Wolburg and Pokrywczynski, 2001) and therefore they are trying to meet up the expectation of this people. Moreover, the reason why it is important to know deeply the expectation of Generation Y is because Generation Y is not easily influence by marketing therefore it needs more effort to target this generation (Bush, Martin and Bush, 2004). It is obvious that age is a factor that makes different generation act differently however it is not the only factor. Teenagers nowadays are different compare to previous teenagers. Commonly, they have less financial commitments. They spend 70% of their income for food, travel and entertainment. They love to go for party, movie and listen to radio (Mark McCrindle, xxxx). He as well believed that people act different according to the age. However, he believed that it is the only reason as he mentioned that experiences play in the part. For instance, Generation X era was where AIDS, single parents, personal computer and multiculturalism took part, while Generation Y have internet, globalisation and environmentalism issues. {{Read : BB understanding gen Y}} Generation Y is optimistic, energetic, technology driven, pragmatic, resilient, with high social awareness and open to and eager for new experiences (Coyeman, 1998, p.40). However, this group will be de-motivated if they are insulted especially regarding their intelligence, over-promised and over exposed (Coyeman, 1998). On the other hand, based on generational theory, different generations bring different values, beliefs, interests and expectations (Benckerdorff et al, 2010) and thus different strategy has to be used. Fields et al (2008) believed that Generation Y is more focused on brands, fun, friends and digital. Generation Y was born and raised during brands period, therefore they are used to it and have different respond compare to other generations (Merrill, 1999). They are relaxed, confident, educated but impatient and self-focused. They are multitasked that greatly influence by friends and mates. Mark McCrindle (xxxx) also mentioned that Baby Boomers rely on data and facts i n making decision while Generation Y rely more on peers. Generation Y live in community and therefore they rather make decision in group than individual. {{Read : BB understanding gen Y}} Previous studies also mentioned that Generation Y are much more needy compare to other generations (Randall.S.H, 2010) and it is because Generation Y has been socialized into consuming earlier (TRU, 1999 in Bakewell and Mitchell, 2003). Furthermore, The purchasing power of adolescents in the market cannot be underestimated. Being customers of their own, adolescents have experienced how to react when services provided were not satisfactory. (Hsu and Chiu, 2008, p.244). These prove that Generation Y are unique and they have different demand and expectation with previous generation, thus to study deeper of what needed by Generation Y is important to help in improving business. 2.4 Generation Y and dining Generation Y spend more because of unusual purchasing power (Phelps, 1999) and they have more disposable income compare to previous generation (Tomkins, 1999 in Bakewell and Mitchell, 2003). They spend their income for entertainment, travel and food (McCrindle, 2002 in Hanzaee and Aghasibeig, 2010). This supported by a survey that conducted by the National Restaurant Association found that most of Generation Ys income is spent for outside food and restaurants (Brook, 2005). Another study by Auty (1992) also found that students who are in the group of Generation Y eat out for social occasions, do not really concern about others recommendation and money. These facts build curiosity of the researcher and therefore the researcher decided to conduct the study in order to find out the factors that considered by Generation Y while choosing restaurant for birthday celebration, hence, industry players especially restaurants may know what exactly to do and what promotional tools to develop. In fact, technology changes play important role in causing Generation Y become more materialistic compare to previous generation. (Bakewell and Mitchell, 2003), this may means Generation Y want technology while they are eating. Hence, it is believed that marketers are being challenged by this young generation because they keep seeking and exploring a new dining places and experience (Wishna, 2000). 2.5. Factors influencing restaurant selection criteria Consumers choose a restaurant based on several factors and knowing what factors that may drive the success of the company is very important in order to plan future strategy of the company (Geller, 1985). 2.5.1 Menu variety and choices Food variety involves various different items in menu. Industry players keep developing menu in order to attract consumers because it had been found that menu variety is one of a crucial factors in creating good dining experience (Kivela et al, 1999). Some concern about healthy menu option and it actually gives great impact in customer perception of dining experience (Johns and Tyas, 1996). Supported by Kivela et al (1999) who mentioned that healthy food is one of the important factors in dining satisfaction. On the other hand, Auty (1992) mentioned that food type and food quality are the most important factors that determine the restaurant choice but when it comes to dining out for celebration or social night, atmosphere is the most important factors. Supported by Lewis (1981) who found that food quality, menu variety, price, atmosphere and convenience are the most important factors. To discuss deeply about menu, West and Olsen (1990) said that menu innovation is very important in o rder to stay competitive and the researchers also said that to maintain reputation and efficiency of operation are the important factors. HA1 : Menu variety and choices have positive relation with restaurant selection criteria 2.5.2 Value for money Marketing tools such as sales promotion including discounts and special offers act as tools that motivate consumers (Mill, 2007). This researcher as well believed that when consumers perceived the value got less than the price given, they will not be satisfied. Some of them that price to assume the quality of the restaurant (Muller and Woods, 1994). File : from mei Different literature has different opinion, according to GeorgeCurasi, Bellenger and Danny (2003) discount are major factors that influence restaurant selection. Apart, another study by Mohsin, Mclnthos and Cave (2005) mentioned that general customers choose a restaurant in New Zealand due to value for money, offer variety and quality of food, own skilled and mannered staff and has well timed service. This study was conducted for general customers not Generation Y and this show a contrast with other studies that mentioned money is not the most important factor. HA2 : Value for money has a positive relation with restaurant selection criteria 2.5.3 Ambience Physical environment such as ambience, decoration and atmosphere have a great influence on the dining experience (Sloan, 2004) and behavioural intentions (Ryu and Jang, 2007). Ambience or known as atmosphere is an element that plays an important role to customers. It involves design, space and layout, textures and patterns and building style (Collins, 2010). Mehrabian Russell (1974) believed that environment affect feelings that can cause one to stay longer even remain. Lighting and music influence customers senses (Baker Cameron, 1996). Music is frequently used nowadays whether it is in restaurant or shopping center, Smith Curnow (1966) found that shop with loud music indirectly chase customers. This study also has been study deeper by Milliman (1986), the researcher found that they are music volume and tempo that affect time and money spent by consumers. Furthermore, Zopiatis and Pribic (2007) who did their study among students in Cyprus as well mentioned that atmosphere as one of most influencing concern. Supported by Jang Namkung (2009) who found three main factors and one of them is atmosphere of the dining place itself. Obviousily, the design of the dining place itself is very important to generate sales of restaurant. To support this, there was a study which found that design in a store has a significant effect on customer it influence the decision of customer to approach, explore even purchase (Mehrabian and Russell, 1974). Even if the customers perceive the environment as a pleasure, customer will spend more time and money for it (Donovan et al, 1994). Hence, it is obvious that design of ambience plays a very significant role in affecting customers choices. HA3 : Ambience has a positive relation with restaurant selection criteria 2.5.4 Peers Decision makers tend to decide something with regard to consequences of their choices in future, however the future is uncertainty, hence it can be concluded that the decision is a process (March, 1997 in Maitlis and Ozcelik, 2004). Furthermore, during the decision process, one decision is closely related to others decision (Dewey and Bentley, 1949 in Langley, A et al., 1995). To relate to this study, in celebrating birthday, friends and parents may as well play role in deciding the venue, thus, ones decision is made by interference of others. This supported by the finding of GeorgeCurasi, Bellenger and Danny (2003) who found that recommendation from peers are one of the factors that lead customers in choosing restaurant. Although in contrary, Auty (1992) found that young generation does not really concern about others recommendation, but it is still a possibility that one individuals decision is built from others interference. Furthermore, a recommendation from a friend influences significantly in decision to choose a restaurant (Sweeney et al., 1992). Mill (2007) believed that because recommendation from friends is not profitable and it different from advertising thus consumers will believe more and make decision in choosing the restaurant. According to Devine et al., (2003), social influences bring great impact to food choice, because they believed it shows attitude and habits. Apart, consumers heard the dining experience from friends and it help them to judge one restaurant better (Zeithaml and Bitner, 2003). Bailey and Tian (2002) did their study at Indian restaurant and they found that recommendations from friends greatly influence the decision. HA4 : Peers has a positive relation with restaurant selection criteria 2.5.5 Service quality Tucci and Talaga (2000) mentioned that service quality affect the customers most in choosing restaurant. Service quality includes staff and physical environment. Human resources are the main key to success. (Enz, 2004). Therefore to have good staff is to start with success. As what had been mentioned by Jang and Namkung (2009) one of the main factors is service quality, which in restaurant case means staff and their services. A staff attitude may harass ones sattisfaction (Oliver, 1981). However, in contary, Clark and Wood (1999) mentioned that tangible factors like food influence more than intangible factors such as friendliness of staff. But that study against by study of GeorgeCurasi, Bellenger and Danny (2003) who found that customers want personalized service which indirectly means they want good staff. In Cyprus, a study has been conducted by Zopiatis and Pribic (2007), the researchers also mentioned that staffs attitude and professionalism are the main factors that influence t he student criteria in choosing dining place. During the time period of the study conducted, students are the Generation Y, therefore those factors are being consider. Moreover, length of waiting time on restaurant service is one factor that concern by customers too (Richarme Colias, 2007) because service time is a very sensitive issue for customers (Christopher, 1999). This supported by Jang Namkung (2009) who found service quality as attribute that influence customers in choosing restaurants. And more, GeorgeCurasi, Bellenger and Danny (2003) did mention about fast check-out as one of the factors that influencing the most. HA5: Service has a postive relation with restaurant selection criteria 2.5.6 Food quality Food is the fundemental of restaurant. There should be no doubt that food is one of the major factor that give impact on restaurant. Food should be fresh and tasty in order to maintain the quality and this is one of the factor that plays role in succeed of a restaurant. (Namkung and Jang, 2007). Even some studies had already focused on the food presentation, variety, healthy, taste, freshness and temperature. Kivela et al., (1999) focused on taste and they took it as the attribute in dining experience. It is believed that taste of food is very essential to customers (Cortese, 2003) and it gives impact to future behaviour (Kivela et al., 1999). Fu and Parks (2001) examined quality of food as one of the factors in choosing restaurant. MacLaurin and MacLaurin (2000) did the study on theme restaurants at Singapore and found food quality as one of the most important elements. Same goes to Clark and Wood (1998), they as well found food quality as the most influential factor in restaurant c hoices. Last but not least, Jang and Namkung (2009) found that product quality is important as one attribute that determine the choices of the restaurants consumers. Even Soriano (2002) believed that this is one of the factors that can attract customers to return to the restaurant. However, apart from all those studies, Cullen (2004) added that the attributes will change depends on demographic variables, experience, mood and dining occasion. File : food quality HA6 : Food quality has a positive relation with restaurant selection criteria 2.6 Different expectation for different types of restaurant Many previous researchers did not concern about type of restaurant in conducting their study while it is believed that type of restaurant has significant influence on customers perception and expectation (Kim and Moon, 2009). According to Lewis (1981), there are three types of restaurant, family, atmosphere and gourmet restaurants. Different expectation will be bring by customers depends on the restaurant. For example, cleanliness as major factor has been mentioned by Knutson (2000) who did the study in fast food restaurant among Generation Y, followed by staff friendliness, price, service speed and consistency. The researcher as well found that atmosphere, promotional items, discount coupons and drive-through availability are the minor factors that affect the decision in choosing fast food restaurant. While in the study of Kivela (1997) mentioned that for fine dining restaurants, customers wish for good food quality and friendliness of staff, but in casual dining restaurants, they preferred speed of service to be improved and value-for-money food. Noone et al (2007) have done their study and found that customers show unsatisfied when they are rushed in a fine dining restaurant rather than in casual dining restaurant. Other findings as well mentioned by Sulek Hensley (2004), according to them, food quality is a must to full-service restaurants, while the most important factor for fast-food restaurants is waiting time (David Vollmann, 1990). Kim, Lee and Yoo (2006) believed that staff performance plays very essential role in a luxury restaurant. In fact, by considering those factors, therefore this study is conducted in order to find out what factors actually play roles for Generation Y in choosing restaurant for their birthday celebration, as it has been mentioned that different expectation will be bring by customers depends on their needs and perception. But in this study, the researcher decides not to differentiate the respondents by different type of restaurant because there has no previous study conducted yet hence the researcher would like to find out in general which may lead to further details result that can be use for further study. 2.7 Dining Occasion Dining behaviour is depends on dining occasion. For instance, restaurant behaviours are lead from the occasion (Kivela, Inbakaran and Reece, 1999). According to Sweeney et al. (1992), there are two dining occasion exist which are dinner with a group of friends and dinner with a friend. While according to June and Smith (1987) four occasion do exist: a birthday celebration, a business lunch, an intimate dinner and a family dinner. Different occasion bring different level of factors. In this study, an occasion which is birthday celebration is the main concern. By the finding of the previous studies regarding level of importance brings to different occasion, thus it is obvious that different factors and value bring by consumers while they choose their restaurant for birthday celebration. 2.8 Type of restaurants consumers In previous study of Yuksel and Yuksel (2002), they divided market using psychographic segmentation. The researchers used cluster analysis in order to analyze their data and they found that there are five different category of consumers. 2.8.1 Value seekers The researchers suggest that this group put high priority food quality and hygiene while choosing a restaurant. Moreover, they usually do not take location, atmosphere and service quality as their main consideration. HB1 : Value seekers are one type of restaurant consumers 2.8.2 Service seekers In this group, there are people who looking for quality of service while dining, they does not consider food quality as their preference but the price of the food is very important for them. HB2 : Service seekers are one type of restaurant consumers 2.8.3 Adventurous-Food seekers They find that availability of various and interesting food is the most important factor for this group of people. They do not concern about the prices and atmosphere. HB3 : Adventurous-Food seekers are one type of restaurant consumers 2.8.4 Atmosphere Seekers In contrast to other groups, this group want everything while dining, not only the atmosphere but they as well concern about prices, availability of interesting food and the location of the restaurant itself. HB4 : Atmosphere seekers are one type of restaurant consumers 2.8.5 Healthy-Food seekers The researchers as well found that there are certain group of people who concern about the healthy and nutrious food while they dine in a restaurant. They take food quality and hygiene as the most important factors. It will be a plus point for them if they have smoking and non-smoking area in seperation. While they have these high expectations, they do not mind to spend more money as well. 2.9 Hypotheses and Conceptual Frameworks Based on the literature review, six hypotheses appeared as factors that influence Generation Y in choosing restaurant and four other hypotheses appeared as type of restaurant consumers. Show the conceptual framework here (ramework, factors and type of consumers) The conceptual framework provided has positive relation between the factors and Generation Y in choosing restaurant. However, during birthday celebration, different factors may be arised. Moreover, consumers are not homogeneous, different type of people are expecting different. Therefore, the conceptual gaps appeared. In depth, six hypotheses that appear as factors that influence Generation Y in choosing restaurant are: HA1 : Menu variety and choices have positive relation with restaurant selection criteria HA2 : Value for money has a positive relation with restaurant selection criteria HA3 : Ambience has a positive relation with restaurant selection criteria HA4 : Peers has a positive relation with restaurant selection criteria HA5 : Service has a postive relation with restaurant selection criteria HA6 : Food quality has a positive relation with restaurant selection criteria These six hypotheses have direct relation to Generation Y while choosing restaurant for dining but there has been no finding for birthday celebration before, hence this study helped in answering the gap. Yuksel and Yuksel (2002) by cluster analysis classified restaurant consumers into five groups, however, in this study the researcher decided to take out a group which is Healthy food seekers as the study is for occasion dining. Therefore, the researcher to not include healthy food seekers as part of the study. The other four are: HB1 : Value seekers are one type of restaurant consumers HB2 : Service seekers are one type of restaurant consumer HB3 : Adventurous-Food seekers are one type of restaurant consumers HB4 : Atmosphere seekers are one type of restaurant consumers This study designed in order to find out the relation of each type of consumers to the factors. For instance, value seekers may do not concern about atmosphere while service seekers may do not bother about food quality. While for the behaviouristic segmentation, it came from Question 8 and 9. The researcher will further analyze the answers obtained.